Discovery CommunicationsMedia Planner
Aug. 2007 - Mar. 2013• Responsible for plan, development and execution of all on-air promotional activities for Animal Planet and TLC while utilizing media metrics and planning tools; • Implement on-going reporting and analysis of media plans and communication of trends and new ideas;
• Assist in off-air media consideration and buying process for national TV, local cable, print and digital advertising, radio, search keywords and out of home executions.
• Manage budget of over $4M for off air media.