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Work Background
Mile High Distributing - ApothecannaDir. Business Development, Markets Lead
Dec. 2016 - Jan. 2020Denver, CO- Developed and implemented the sales and marketing strategy, including internal operational policies for our b2b accounts in both Colorado and Oregon. - Directly supervised our multi-state sales teams, leading their in-store strategies, marketing, distribution, account acquisition, brand partnerships and consumer engagement. - Produced high-end consumer touch points and product experiences with nationwide festival partners.
Led the training and development of all senior department heads and managers for Colorado. - Renovated our 6,000 sq. ft. Flagship production facility from demolition to completion in accordance with Denver County, cannabis industry, and federal regulations. - Led the development of company wide digital tools and assets which included the Apothecanna website, social media accounts and educational sales tools.
Alpine WellnessManager - Business Development
Oct. 2013 - Oct. 2015Telluride, CO- Designed and developed the internal and external operational policies for the Alpine Wellness and Alpine Infusions brands. - Designed and implemented the account services and distribution policies for the Alpine Infusion product line. - Product manager for the cannabis edible brand “Ganjalas” - achieved a 200% increase in customer accounts in under 12 months, and established statewide distribution and promotion of the product in Colorado within the first 18 months of legalization. - Led the development and management of the Alpine Wellness Mobile ordering app and CMS, the first standalone cannabis mobile ordering app in Colorado.
Western Slope POSManager - Marketing, Sales & Client Services
Apr. 2012 - Jan. 2014Telluride, CO- Co-founded Western Slope POS, a full-service Mac based, point-of-sale consulting company.
Designed the brand identity. - Developed our b2b services with a focus on retail, mobile, and eCommerce solutions. - Developed lucrative add-on services through nationwide customer support for all “Lightspeed” users beyond our own clients.
BlackbyrdOwner / Creative Director
Nov. 2009Denver, Colorado, United States- Founded Blackbyrd, providing creative content services for festivals, venues, artists, and brands. Currently responsible for client acquisition, executive production, line production, storyboarding, multi-cam direction, DIT, and photography. - Established an international cooperative of brand partners, fabricators, creative producers, and artists. - Specialize in leadership, creative & organizational strategy, and group dynamics with an innate ability for building efficient and effective teams that can be rapidly deployed on visibility projects. - Organized to manage critical projects and core operations in support of business development, festival production, live production, brand development, product marketing, and consumer engagement. Recent Production: - Andy Hall Album Cover (Grammy Artist) - Lighting Designer
- Jeremy Garrett Music Video (Grammy Artist) - Executive Producer
- HGTV Ugliest House in America Season 2 - 1st AC
- Desert Hearts Music Label Livestream - Executive Producer, Multi-cam Director
- Original Thinkers Festival Recap - Producer
- Maddy O’Neal - Ricochet Album Documentary Series - Producer / Director
- Whitney Cummings & Taylor Tomlinson Co-Dependent Tour - Multi-cam Director Multi-cam Director / Video Production: - Acoma Street Outdoor Music Series - managed a 3 month multi-cam livestream, plus on-site video production for the outdoor music venue. - Organized, scheduled, and supervised three productions teams to cover both outdoor venues simultaneously with a combined audience of over 500 people. Each team consisted of (1) multi-cam director, (1) video engineer, (3) camera operators, (1) drone pilot, and (2) production assistants. - Successfully streamed 180 performances, with a combined airtime of over 300 hours. - Developed a system to receive and route international live feeds and combine them with onsite video sources, to re-broadcast them online to multiple platforms simultaneously.
Telluride Jazz CelebrationMarketing Director
Mar. 2008 - Aug. 2009Telluride, Colorado, United States- Directed the re-branding of the Telluride Jazz Celebration website. - Grew festival attendance from 1,300 to over 3,000 attendees over two seasons. - Implemented digital initiatives and partnerships, including a live-streamed Master Class in partnership with the Western Jazz Presenters Network, and WWOZ Radio in New Orleans.
McGraw-Hill ProfessionalManager Online Marketing & eCommerce
Jul. 2006 - Jan. 2008New York, NY- Managed the McGraw-Hill Professional website, generating $1.5 million in annual revenue. - Supervised the development, content creation, user training, analytics, and marketing across 13 different stakeholder groups, each with their own unique requirements, products and consumers.
addVice MarketingManager Online Marketing
Apr. 2004 - Jan. 2006New York, NY- Developed and launched an online music and lifestyle marketing service for VICE, VICE Records and addVICE marketing, in addition to other major labels throughout North America. - Supervised the distribution of client content to a network of 500 website, across 7 countries worldwide and the collection and correlation of network data our record label clients. - Managed nationwide marketing campaigns and promotional events in support of artists and labels goals, from proposal to completion. Client Brands: Sony Playstation, Virgin Mobile, Scion Client Record Labels: VICE, JIVE, Artemis, V2, Interscope, WARP, Virgin and many more.
Performing ArtsIndependent Contractor
Jan. 2002 - Apr. 2004
Marymount Manhattan College Theater DepartmentCollege Recruiter
Sep. 1999 - Dec. 2001
United States NavyGunners Mate Third Class
Nov. 1993 - Nov. 1997
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