TransamericaMarketing Automation Analyst
Nov. 2022 - Feb. 2024Cedar Rapids, Iowa, United States• Managed marketing automation platforms, ensuring data accuracy and system functionality.
• Developed and executed A/B testing strategies to enhance email marketing and customer segmentation efforts.
• Improved user experience and message relevance through collaboration with internal teams, leading to enhanced brand perception and customer satisfaction.
• Optimized technology resources by analyzing trends and performance gaps, resulting in cost efficiencies and improved campaign effectiveness.
• Executed email messaging campaigns, coded utilizing HTML & CSS