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Work Background
Accelerated Digital MediaPaid Social Media Specialist - Account Manager
Apr. 2024 - Dec. 2024
Commerce12Paid Media Manager
Mar. 2022 - Aug. 2023United States• Executed paid social campaigns across Facebook, Instagram, TikTok, Pinterest, and LinkedIn.
• Worked with the CEO and sales team to create a process for onboarding new clients.
• Grew the paid media department from 2 to 6 team members, which consisted of paid social and paid Google
specialists.
• Collaborated with internal teams to formulate comprehensive strategies to develop high-converting landing pages.
• Developed quarterly plans, and paid media projections for clients.
• Increased ROAS by more than 50% YOY for various e-commerce clients. • Oversee 30 e-commerce clients, while also managing a small team of digital marketers.
Exclusive Concepts, Inc.E-Commerce Paid Social Media Specialist
Apr. 2021 - Mar. 2022Remote• Managed social advertising for over 15 client accounts and social budgets of over 50k.
• Developed paid ads social strategy for each account to focus on optimal growth of revenue or ROAS.
• Collaborate with clients on their goals and brand voice.
• Developed bi-weekly reports and client calls to review results.
• Collaborated with the creative team to develop a creative plan and strategy for ad campaigns
Rosemont Media, LLCPaid Social Media Coordinator
Mar. 2018 - Apr. 2020• Lead all paid advertising opportunities on Facebook and Instagram.
• Manage social media advertising budgets for 75+ clients.
• Collaborate with department content writers to establish monthly plans designed to maximize advertising objectives.
• Monitor and analyze data, prepare reports to illustrate progress, and provide recommendations.
• Educate account managers on strategic insights and offer feedback to meet client goals.
• Collaborate with social team members to contribute to the development of overall social media strategies.
Rosemont Media, LLCBusiness Development Specialist
Dec. 2017 - Mar. 2019• Assisted the sales team in developing new leads.
• Cold-called potential leads for new businesses.
• Utilized HubSpot to create drip email marketing campaigns and keep track of leads.
• Implemented new lead capture tactics to grow sales and capture new clients.
SOCi, Inc.Client Success Manager (Account Manager)
Mar. 2016 - Mar. 2017Greater San Diego Area• Managing 25+ client accounts bringing in an annual revenue of approximately 700k • Onboarding clients on to software and walking them through our implementation process
• Communicating client requests to our CTO
• Analyzing social media data and results to propose new tactics if necessary • Coordinating client meetings, trainings and quarterly reviews
Oster and AssociatesAccount Manager
Feb. 2014 - Mar. 2016Greater San Diego Area-Managing client accounts while analyzing budgets and assets -Directing communication between agency and clients to ensure project goals are met -Coordinating creative direction for projects while collaborating with design and PR teams to execute successful campaigns -Analyzing end results and proposing new tactics when necessary -Developing and executing marketing plans for clients -Manage communication and projects between clients and media outlets for PR outreach - Developing proposals and presenting to clients -Social media management: overseeing client social media accounts and managing digital outreach overall success and growth
PradaRetail Operations Administrative Analyst, Temp
Jul. 2013 - Jan. 2014Greater New York City Area-Manage and maintain uniform distribution in SAP software for all Prada USA boutiques
-Communicating changes in specific procedures to boutiques from Central HQ to ensure consistency through out the brand. -Providing constant support to the Operations department -Processing invoice approvals for expenses related to Operations
-Assisting in new store openings by organizing the delivery of uniforms and specific supplies.
Easy Fitness Inc.Marketing/Operations Coordinator
Feb. 2012 - Jan. 2013Santa Monica, CA- Conduct market research and cross promote to build partnerships. - Create and manage campaigns to drive business
- Navigating social media website to push traffic - Manage client billing accounts, sales and customer experience.
- Hiring, training and developing staff on delivering memberships
- Overseeing staff payroll and scheduling - Manage two locations and ensuring trainers are promoting company values.
Blink LA Public RelationsIntern
Sep. 2011 - Jan. 2012Los Angeles-Create guest lists through company client list and Cision Point, check in attendees, and track attendance
-Creating press release to send to clients and editors on event media coverage -Conduct client and market research catered to specific lifestyle markets -Generate marketing ideas to company director that stimulate interest in the Los Angeles market.
Orsi Public RelationsIntern
Jan. 2011 - Apr. 2011Los Angeles-Responsible for editorial clippings and screen caps
-Accountable for market research and client research
-Maintained company listings on Cision Point -Assisted with Sanrio reports and visuals to send out to clients
BurberryService Lead
Jul. 2010 - May. 2013Santa Monica-Provide an elevated customer service experience to ensure monthly productivity goals are met, while setting an example to others associates through my leadership role.
-Assist in merchandising sales floor and maintaining visual standards -Maintain product knowledge, explain brand history, and present product features -Complete start of day and end of day procedures according to KPI compliance standards
-Cultivate clients through emails and phone calls to increase customer loyalty and store revenue
Michelle Marie Public RelationsIntern
Apr. 2010 - Jun. 2010Beverly Hills-Responsible for daily operations of samples and gift bags for clients and celebrities -Client reports of archives and catalog press clippings
-Maintain the upkeep of visual standards of the showroom
944 MagazineIntern
May. 2009 - Sep. 2009San Diego, CA-Coordinated special events for clients and editorial exposure
-Maintained the companies website with updating events, calendars, and blogs -Coordinated editorial clippings of events for future spreads -Promoted company and events through our client lists
-Ensured timely delivery of goods and services
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