I am a seasoned Paid Social Specialist with over five years of experience driving high-impact campaigns across platforms such as Facebook, Instagram, TikTok, LinkedIn, and Twitter. My expertise spans strategic planning, creative development, and data-driven optimization, with a strong focus on e-commerce brands. I've successfully managed large-scale budgets ranging from $35K to $300K per month, refining audience targeting and optimizing key metrics like ROAS, CTR, and CPC. Throughout my career, I have worked with leading e-commerce brands like Proactiv, Vintage Havana, Slimsation, and Kenneth Jay, achieving a year-over-year ROAS increase of over 50% by leveraging a data-driven approach to campaign management.
With a deep passion for performance marketing, I excel at leading end-to-end campaign management, from creative ideation to detailed reporting. I leverage platforms like Facebook Business Manager, Looker Studio and Google Analytics to refine strategies that increase sales. Whether you need a strategic partner to elevate your paid media presence or a hands-on expert to manage high-budget campaigns, I can provide the insight and execution necessary to drive your success.More...