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Work Background
Unform ExperiencesFounder & Creative Director
Feb. 2024London, England, United KingdomImmersive Art Experiences across VR, AR, Mixed Reality, Spatial Computing, Virtual Production, Live and Installation.
MedialeImmersive Specialist
Apr. 2023 - Oct. 2023Selby, England, United KingdomImmersive Assembly Vol 3 is an artist development programme by Mediale for digital artists and immersive creators - supported by the Jerwood Foundation and The Glasshouse International Centre for Music. As the Immersive Specialist and Lead Curator, I designed and produced the program featuring physical events, online sessions, workshops, and mentorship. Culminating in the UK's inaugural Immersive Art Salon, it served as a tool to open conversations and collaborations in the immersive arts community.
Somerset House TrustHead Of Digital (FTC)
Mar. 2022 - Feb. 2023London, England, United KingdomHead of digital fixed term contract, managing the strategy and delivery of the Somerset House digital content along with the development and launch of Channel, a new curated online space for art, ideas and the artistic process featuring new commissions, films, documentaries, podcasts and digital content.
International Federation of Red Cross and Red Crescent Societies - IFRCImmersive Technologies and Digital Games, XR Research Consultant (Project)
Mar. 2019 - Nov. 2019Research study for the Red Cross' Global Disaster Preparedness Centre to respond to the question: How can immersive technologies such as virtual reality, augmented reality and digital games support School Disaster Risk Reduction and Preparedness?
CLONArtist
Oct. 2017London, United KingdomCLON is a hybrid project for art and new media exploring virtual worlds, interactive storytelling and real-time simulations. As CLON I craft narratives and immersive worlds for VR, XR, AR as well as experiences for physical spaces in the form of installations, films and performances.
FreelanceFreelance Creative Director & Producer
Jun. 2016Freelance Creative Director and Producer bringing together art, design, and emerging technologies. I explore how technology and the internet can expand human connection, understanding, and perception. My work blends physical and virtual spaces, creating hybrid environments that deliver groundbreaking storytelling and experiences across campaigns, programmes, events, immersive experiences, XR works, and films.
Digital & NomadFounder & Creative Director / Producer
Apr. 2016Specialising in digital, audio-visual, and immersive experiences, with digital and tech background, and having delivered over 100 projects. Main focus is on: Strategic Development, Communication and Marketing, Content Creation and Media Production, Campaign Development, Events and Experiential Design.
GoogleTeam Lead, Creative Lab
Mar. 2014 - Jun. 2014Short assignment with Google's Creative Lab team in London, managing innovative digital projects and working with creatives, designers, strategists and technologists.
s[edition]Senior Product Marketing Manager
Apr. 2013 - Mar. 2014London, United KingdomSedition is a leading online platform for distribution of contemporary art in digital format. My role was to define, manage and execute digital and creative strategies for the pioneering arts start-up.
- Developing the brand, core positioning, messaging and reference materials. - Planning, managing and launching a portfolio of web and app products.
- Creating and managing strategic partnerships. - Strategy and execution of targeted marketing activities for growth: acquisition, engagement and conversion.
- Creative production of marketing assets: print, photos, films and trailers.
- Curating and launching an innovative digital arts programme.
Various organizationsDigital Consultant
Jul. 2009I work as a consultant across digital strategy, marketing, social media and digital products. My areas of focus include brand, audience acquisition (SEM, SEO, social media), social media strategyt, web and mobile applications, analytics, conversion optimisation, user experience, e-commerce and product innovation.
Alpha-villeFounder & Creative Director
May. 2009 - Dec. 2016Alpha-ville was a dynamic London-based creative studio operating at the intersection of art, technology, design, and digital culture. Our mission was to explore this exciting space through pioneering festivals, events, exhibitions, and digital projects. During this time, I conceptualised and designed innovative projects, curated exhibitions, programmed events, developed own installations and managed the entire production process from inception to completion along with an outstanding team. Our roster of clients and collaborators included organisations such as Mobile World Capital Barcelona, Goethe-Institut, Google, Arts Council England, Microsoft, Sedition Art, Mubi, Rich Mix, Hackney Empire, Sonar+D, Arts & Business and BFI Southbank.
GoogleWeb Analytics Consultant
Jan. 2008 - Jul. 2009Key responsibilities included:
* Worked closely with the European Sales and Operations management teams to drive product adoption and strengthen relationships with existing clients in UK, Spain and Emerging Markets. * Providing in-depth consultation to selected Fortune 500 clients, using Google Analytics data to optimise marketing effectiveness and web performance.
* Acting as Google Analytics evangelist at industry events.
* Developing a partner network. * Contributing actively to new feature development. Working in the localisation and communication of the Google Analytics new versions.
* Delivering advanced analytics training to clients, agencies and Google sales teams.
GoogleProduct Specialist
Jan. 2007 - Dec. 2007Responsible for developing and positioning Google Analytics in the European Market. * Set up and carried out tailored, big scale Google Analytics implementation projects with direct impact on clients, feeding back to engineering teams.
* Contributed actively to new feature development with product managers and engineering team. Worked in the localisation and communication of the Google Analytics new versions in Europe.
* Delivered advanced analytics training to clients, agencies and Google sales teams.
GooglePan-European Strategist
Jan. 2005 - Dec. 2006Worked as a key strategist to support the development of Google's pan-European export activities for Search Marketing. Responsibilities included: * Working with top clients to, plan, create and optimise localised marketing campaigns. Providing marketing analysis and industry benchmarks.
* Working closely with local Industry Analysts to create European level analysis, best practice and methodologies.
* Coordinating global export initiatives with top European clients to localise and launch campaigns in different languages.
* Creating and developing a scalable business plan around support services.
* Managing team members, new team member hiring and training.
* Acting as evangelist for European best practices across the EMEA region, in the US and globally.
PR NewswireEuropean Media Coverage Analyst
Mar. 2004 - Jul. 2004Sentiment analysis and brand reputation for brands and new products across different media channels. Working for selected clients in the UK, French and Spanish markets in the technology and finance industries.
GoogleCreative Strategist
Jan. 2004 - Dec. 2005Worked with top UK clients as the architect of building successful online advertising campaigns and optimising these campaigns to drive results.
Square EnixQA Tester, Final Fantasy
Oct. 2003 - Mar. 2004London, United KingdomTesting, tuning and debugging the renowned video games series Final Fantasy and suggesting refinements to ensure quality and playability before public release.
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