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Work Background
User Experience Designer
Goldbelt Hawk, LLCUser Experience Designer
Aug. 2022United States• Develop and conceptualize UI/UX design strategies for the brand • Produce high-quality UX designs using wireframes, flow diagrams, graphic and visual design, sitemaps, prototypes, and storyboards • Design UI elements, such as search boxes, navigation menus, widgets, and tabs, for the company’s digital assets using various UI/UX tools. • Test UI elements, such as banners, CTAs, page designs, page layouts, target links, and page flows, for landing pages • Collaborate with the marketing team and internal and external designers to make sure that tailor-made content is being created and delivered to the digital users • Advise on the implementation of UX research methods and tests to ensure proper prediction and analysis of user behavior • Ensure consistency with established design and typography style standards
Digital Marketer • Senior Designer • Copywriter
webShine - Internet Marketing SolutionsDigital Marketer • Senior Designer • Copywriter
Feb. 2019 - Oct. 2022Aspen, Colorado, United States• Website design and maintenance (Wordpress, Drupal, Expression Engine). • Website optimization for search engine marketing. • Content marketing and management for SEO.. • Google Ads setup and management. • Technical SEO including monthly analysis and reporting, keyword research, page titles and meta descriptions, content optimization, fixing 404 errors and broken links, and maintaining local search profiles. • Graphic design and illustration for Google Ads, landing pages, icons, e-books, printed materials, and more.
Senior Designer • Marketing • Website Management
WE-cycle BikeshareSenior Designer • Marketing • Website Management
Feb. 2018 - Aug. 2022Aspen, Colorado, United States• Website (Wordpress and ExpressionEngine) design and maintenance. • Email design and managing email system templates and triggers. • Social media management and graphic/copy content creation. • Print design and production including rack cards, business collateral, signage, decals, and more. • Coordinating with partners, vendors, and internal teams.
Senior Graphic Designer • Copywriter • Content Marketer
Organic ReturnSenior Graphic Designer • Copywriter • Content Marketer
Oct. 2017 - Oct. 2018Basalt, CO• Design and Marketing support for Real Estate and Vacation Rental Clients • SEO and digital (Adwords) ad design • Content copywriting including blog posts, press releases, and email marketing campaigns • Digital graphic design including landing pages, email campaigns, digital ad elements • Print graphic design and production including rack cards, business collateral, signage, decals, etc • Website and CMS maintenance and coding • Coordinating with clients and internal teams
Web Development Consultant and Designer
Blizzard Internet MarketingWeb Development Consultant and Designer
Jan. 2017 - Oct. 2017Glenwood Springs, Colorado• Wordpress website design and maintenance. • Managing and executing website maintenance requests. • Website design for various marketing efforts. • Communicating between clients and internal teams.
Graphic Designer • Website Designer • Marketing Professional • Energy Coach
Magic with MellieGraphic Designer • Website Designer • Marketing Professional • Energy Coach
Sep. 2014Carbondale, Colorado• Freelance marketing and design contracts for various small businesses. • Content copywriting including blog posts, press releases, social media, and email campaigns. • Designed everything from annual reports to conference signage to digital ads. • Provided custom illustration services and original artwork. • Specialized in creating and teaching course content through online platforms. I’m a multidimensional artist, healer, and teacher. I help you claim your magic. My design and art and courses get you in touch with the true depth of your own wisdom and magic: your own unique essence. I help you find it so you can nurture it. I spark your imagination and facilitate expansion. I also teach you to use whatever resources you have.
Brand Designer • Website Operations Manager • Email Marketing
Pet360Brand Designer • Website Operations Manager • Email Marketing
Nov. 2012 - Dec. 2013Greater Philadelphia Area• Responsible for layout, brand design, and content for all owned and operated websites in the Pet360 Media Network. • Managed all graphics, coding, community management, and social media for Pet360 Media Network properties. • Managed all graphics, email promotions, and print materials and signage for the annual BlogPaws Pet Blogging & Social Media Conference. • Responsible for producing layouts, graphics and content (articles, video, slideshows, blog posts) using various website CMS platforms. • Managed email marketing strategy for petMD.com, including coding, segmentation, content, headlines and calls to action. Presented statistics bimonthly. Supported digital advertising packages and sponsorships through content. • Managed BlogPaws email marketing, designing and coding new templates as needed. • Managed digital advertising throughout the BlogPaws blogger network to maximize revenue through impressions.
Website Project Manager • Search Engine Marketing • Marketing Account Manager
Madwire MarketingWebsite Project Manager • Search Engine Marketing • Marketing Account Manager
Feb. 2012 - Nov. 2012Loveland, CO• Managed up to 35 website projects at once, including client relations, branding, design, development, content and social media creation. • Designed logos, Wordpress websites and social media graphics for clients. • Managed creation of landing pages, blogs and social media content. • Managed multiple client marketing accounts. • Managed traffic analysis, Analytics reporting, on-site SEO, Google Ads campaigns, and client relations. • Set up and managed search engine marketing for each website, including: keyword research and blogging to generate SEO content; title and meta tag optimization; page-by-page search engine optimization; and creating/monitoring mobile, desktop and remarketing campaigns with specific targeting.
Graphic Designer • Brand Marketing
Mellie RoseGraphic Designer • Brand Marketing
Feb. 2009 - Feb. 2012Greater Denver Area• Produced websites, branding and client presentations. • Copywriting, concept development, content management, vendor relations, graphic design and programming.
Front-End Developer • HTML/CSS Specialist • QA Testing
HumanaFront-End Developer • HTML/CSS Specialist • QA Testing
Jan. 2008 - Mar. 2011Louisville, Kentucky Area• Developed semantic HTML and CSS for various web-based projects. Coded new templates for humana.com. • Coded new web-based Humana Enrollment application. • Participated in QA and Usability testing on an ongoing basis.
Website Designer * Front-End Programmer
The Web Guys, Inc.Website Designer * Front-End Programmer
Sep. 2007 - Jan. 2008Louisville, Kentucky Area• Designed and coded websites and templates for local clients. • Coded sites in XHTML, CSS, and ASP. • Implemented Google APIs.
Creative Director
Meltt DesignCreative Director
Feb. 2004 - Sep. 2007Meltt Philosophy: Respect design. Then use it. In a world overly saturated with information, attention must be earned. By reinforcing your personality with powerful visual images, you'll create an impact. Good design improves prestige. Prestige inspires trust. Trust spreads the word. This communication improves the position of your company's products and services, leads you toward your objectives, and will ultimately result in profit. o Managed operations and marketing of boutique graphic and web design business for five years. Management included: client presentations, concept development, content management, vendor relations, web design and programming. o Managed graphic design and production of signage for annual series of SCW MANIA fitness conferences.
Creative Manager • Print and Website Designer
Breakthrough Technologies InstituteCreative Manager • Print and Website Designer
Jan. 2003 - Feb. 2004Washington D.C. Metro Areao Managed the operation, design and development of three websites. o Managed multiple vendors for print and conference material production. o Managed the design of all internal graphic materials, including web graphics, annual reports, presentations and trade show graphics. Web design, web programming, photo retouching, illustration, catalogs, trade show graphics, event marketing materials, vendor managament.
Website Designer • Graphic Designer
National Academy of SciencesWebsite Designer • Graphic Designer
Jan. 2001 - Jan. 2003Designed user interfaces and custom graphic treatments for a variety of internal (intranet) applications, as well as the National Academy of Sciences website (http://www.nas.edu) and staff presentations. Trained internal staff on the use of the Intranet, creating Intranet sites, using styles and managing content with the Stellent Content Management System.
Marketing Analyst • Technical Writer • Website Content Management
various Government ContractorsMarketing Analyst • Technical Writer • Website Content Management
Jan. 1999 - Jan. 2001Washington D.C. Metro AreaContracted through several agencies to collaborate with teams at several government agencies, including the Department of Energy (DOE), the Immigration and Naturalization Service (INS), and the Department of Justice (DOJ). Created website and marketing materials for the Office of the Ombudsman; managed internet and intranet sites at INS; wrote materials and edited publications for the National Laboratories at DOE.
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