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Work Background
NUELE HairChief Operating Officer
May. 2019New York, New York, United States
ICO AwardsCo-Owner
Apr. 2018 - Jan. 2019London, United KingdomThe ICON Awards - the world’s first celebration and platform for the best and brightest in blockchain projects today. The ICON Awards single out the best ICO projects from around the world, looking to reward talent and success with international recognition.
DISPRUPTIVECo-owner
Aug. 2017 - Mar. 2019Greater New York City AreaA 'PURPOSE-BUILT’ PR AGENCY, CREATED FOR GAME-CHANGING BRANDS & ICOs. WE UNEARTH AND SUPPORT FUTURE SUPERSTARS - THE START-UPS AND YOUNG BRANDS DARING TO CHALLENGE THE CURRENT STATUS QUO. DIGITALLY-INTEGRATED PR - FOR SEARCH ENGINE VISIBILITY, CONNECTIONS BETWEEN INNOVATORS & GAME-CHANGERS WITH THEIR KEY INFLUENCERS, INTEGRATED CAMPAIGNS, ACROSS RELEVANT CHANNELS, BUSINESS NOUS - COMMERCIAL KPIs MATTER, AN ALWAYS-ON SERVICE - WE DON’T HAVE A ‘9-5’ MIND-SET. Each DISPRUPTIVE team member is well-seasoned in working within the PR world. Over the years, we’ve each built impeccable reputations, invaluable contacts and impressive CVs. We have now brought together our eclectic experience and shared vision to create DISPRUPTIVE, a purpose-built PR agency deliberately designed for today’s communications environment. We haven’t forgotten our roots. As has always been the case, PR (Public Relations) is about building a positive reputation for a brand among its key stakeholders to deliver desired outcomes. A brand’s key stakeholders will typically include clients/customers, potential clients/customers, investors/potential investors and employees/potential employees. Building a positive reputation starts with pinpointing a brand’s key influencers - those voices that key stakeholders respect and listen to. It is the role of a PR professional to then use relevant and appealing ways to educate these influencers on the brand, its sense of purpose, its news and its key messages in order to achieve positive endorsement and recommendation. Yet, with the unprecedented changes we have witnessed (and continue to witness) in the decentralisation of communication exchanges, and with new technologies, new media channels, new content formats and dramatic shifts in consumer buying behavior, there are new influencers, new channels through which to approach them and new values that matter more than ever before.
Bolt Digital AgencyMarketing Lead
Nov. 2013 - Apr. 2017Brooklyn, NYOversee marketing programs and design projects for 10+ accounts daily Provide creative direction by working with art director to bridge creative and strategic goals
In charge of proposing and developing all marketing strategies for clients
Lead marketing and creative teams across all facets of planning, strategy, and execution stages
Lead all marketing strategy meetings with clients
Managed client expectations by setting meetings and providing feedback on progress
Deliberate tasks to marketing, design, and production teams and track time spent on projects
Manage, grow, and mentor internal teams to excel professionally
Outlined and optimized marketing funnel for comprehensive marketing programs
Oversaw reporting by developing a new report design that aligned with goals and KPI’s defined in each clients marketing program.
Worked with analytics to uncover measurable and actionable insights
Work directly with business development team to discuss project scope and pricing
Develop social media, strategies across multiple platforms including desktop & mobile apps
Develop communication strategy that define guidelines, tone, voice, and messaging points across platforms and marketing funnel touchpoint’s.
Manage 15 employees and hired new talent from marketing, design, and production
Lead weekly project status meetings with in-house teams
Keep team up-to-date with new marketing strategies, social media platforms, and trends
Champion ongoing improvement of agency practices
Magnum - The Platinum Xerox DealerMarketing Manager/Consultant
Aug. 2013 - Dec. 2013New York, NY| Social Media Strategy incorporating Facebook, LinkedIn, and Twitter
| Developed and executed SEM strategy that included keywords, SEO, blogging
| Email campaign
| Design a new proposal template for company
| Create direct mailer strategy and design
Premier Luxury RentalsMarketing Consultant
Dec. 2011 - Apr. 2012Greater Philadelphia Area| Developed SEM strategy
| Research customer | Develop membership package - Premier Driver’s Club
| Develop new service - Premier Car Spa
| Develop social media sales strategy
| Develop CRM system
| Develop, design, and copywrite print, online, and window ad campaign
| Develop, design, and copywrite two brochures
| Copywrite and build content for website
| Source and record voice for website
| Manage photo shoot
Eat4PeaceMarketing Manager
Jan. 2011 - Mar. 2013Greater Philadelphia Area| Worked with web developer on design and developing website
| Developed SEM strategy
| Develop business plan
| Developed brand
| Developed programs
| Develop logo and tag line
| Copywrite and build content for website
| Organized three events
| Designed and copywrite ad campaigns
| Worked with partners on developing programs (La Salle University, Tony Luke’s, state representative Margo Davidson)
POM - Pet of MineMarketing Consultant
Apr. 2010 - Dec. 2010Greater Boston Area| Developed a start-up sports clothing brand
| Developed business plan
| Researched market to determine customer, growth potential, and brand position
| Sourced and worked with designer to develop clothing
| Sourced fabric, pattern makers, and manufacturers
Stevieboi - Celebrity Sunglass DesignerMarketing Consultant
Mar. 2010 - Dec. 2010Baltimore, Maryland Area| Developed branding image
| Managed photo shoot that got into Vogue Nippon
| Researched market to determine customer, growth potential, and brand position
| Sourced and worked with designer to develop product
| Sourced manufacturers
| Managed fashion shows
| Developed media kit
Animal Care Training ServicesMarketing Consultant
Jan. 2010 - Jan. 2013Greater Philadelphia Area| Worked with web developer to design and program custom website
| Developed SEM strategy using clean website code, SEO, and blogging
| Develop marketing plan
| Developed brand to align with target customer
| Researched industry to find growth areas
| Develop, design, and copywrite print ad campaign
| Copywrite and build content for website
| Manage photo shoot
| Develop and manage CRM system
| Develop social media strategy
| Manage email campaigns
| Facilitate seminar
| Develop, design, and copywrite B2B packet
| Develop, design, and copywrite ebrochure
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