DISPRUPTIVECo-owner
Aug. 2017 - Feb. 2019Greater New York City AreaA 'PURPOSE-BUILT’ PR AGENCY, CREATED FOR GAME-CHANGING BRANDS & ICOs. WE UNEARTH AND SUPPORT FUTURE SUPERSTARS - THE START-UPS AND YOUNG BRANDS DARING TO CHALLENGE THE CURRENT STATUS QUO. DIGITALLY-INTEGRATED PR - FOR SEARCH ENGINE VISIBILITY, CONNECTIONS BETWEEN INNOVATORS & GAME-CHANGERS WITH THEIR KEY INFLUENCERS, INTEGRATED CAMPAIGNS, ACROSS RELEVANT CHANNELS, BUSINESS NOUS - COMMERCIAL KPIs MATTER, AN ALWAYS-ON SERVICE - WE DON’T HAVE A ‘9-5’ MIND-SET. Each DISPRUPTIVE team member is well-seasoned in working within the PR world. Over the years, we’ve each built impeccable reputations, invaluable contacts and impressive CVs. We have now brought together our eclectic experience and shared vision to create DISPRUPTIVE, a purpose-built PR agency deliberately designed for today’s communications environment. We haven’t forgotten our roots. As has always been the case, PR (Public Relations) is about building a positive reputation for a brand among its key stakeholders to deliver desired outcomes. A brand’s key stakeholders will typically include clients/customers, potential clients/customers, investors/potential investors and employees/potential employees. Building a positive reputation starts with pinpointing a brand’s key influencers - those voices that key stakeholders respect and listen to. It is the role of a PR professional to then use relevant and appealing ways to educate these influencers on the brand, its sense of purpose, its news and its key messages in order to achieve positive endorsement and recommendation. Yet, with the unprecedented changes we have witnessed (and continue to witness) in the decentralisation of communication exchanges, and with new technologies, new media channels, new content formats and dramatic shifts in consumer buying behavior, there are new influencers, new channels through which to approach them and new values that matter more than ever before.