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Work Background
VidolyticsVP of Operations
Jun. 2017 - Jan. 2019Scottsdale, AZVidolytics is a customized solutions provider utilizing digital screens, beacons, and a comprehensive software platform to create a unique and measurable digital out of home advertising medium. Vidolytics enables clients to make highly informed decisions with their marketing dollars and creates a return on investment model not commonly found in out of home advertising. Our custom dashboard provides feedback by showing customer dwell time, frequency, impressions, and much more. Pairing a screen with our beacon technology can help you gain a better understanding of your customers. vidolytics.com
cln agencyOwner + Chief Strategist
Jan. 2017We help small business owners execute their vision. Businesses should serve their owners, not be a drain on them. As your COO of record, we analyze, strategize, and execute on operational improvements that create a solid business foundation. One that serves you and makes running your business an efficient, profitable, and less stressful experience.
VidolyticsDirector of Program Management
Aug. 2015 - Jun. 2017Scottsdale, AZ
Virido LLCDirector of Internet Services
Oct. 2014 - Aug. 2015Scottsdale, ArizonaAs the Director of Internet Services, Carter leads email, digital, and social media marketing for all client campaigns from kickoff to finished project. Carter creates strategies for clients to make the most out of technology, marketing and cloud based services and to maximize their profitability. She eats, sleeps and breathes all things internet.
Virido LLCSocial Media Specialist
Mar. 2014 - Oct. 2014Scottsdale, AZ
Weidel InternationalSocial Media/Online Presence Manager, Assistant to CEO
May. 2013 - Jan. 2014Monroe, GA• Managed all social media accounts (Facebook, Twitter, LinkedIn Youtube) with HootSuite
• Coordinated new online campaigns
• Updated company website and blog using Squarespace interface
• Maintained online store: inventory control, field customer support inquiries
• Organized weekly conference call materials for CEO and moderated call with 900+ active callers
• Point of contact for all website support questions, inquiries and store sales issue
• Collaborated with team members to create and edit video content for Youtube channel
• Coordinated CEO's personal and work calendar, booked travel
CMC Impact MetalsSalesforce.com Admin & Technical Assistant
Apr. 2012 - May. 2013Pell City, ALSalesforce.com Administrator
• Database de-duping, cleanup procedures, manage ongoing support requests
• Create reports, dashboards, and processes to monitor sales and operations
• Work with management to identify new and creative opportunities to leverage Salesforce to support additional business functions
• Coordinate new and ongoing user training
• Develop training plans, materials and documentation for users Technical Assistant
•Create trade show marketing materials •Managed and facilitated company customer satisfaction survey
•Organized incentive gifts for survey participants •Filtered results of survey into a readable presentation for management
•Maintain marketing documents to company branding standards
•Maintain technical documents in Sharepoint and Dropbox
Apple RetailSpecialist
Mar. 2011 - Apr. 2012Birmingham, Alabama Area
Apple RetailFamily Room Specialist
Oct. 2009 - Mar. 2011Phoenix, Arizona Area
Apple RetailConcierge
Sep. 2008 - Oct. 2009Phoenix, Arizona Area
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