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Work Background
White Pants AgencyWeb Developer & Designer
Oct. 2019 - Oct. 2020Dallas, Texas, United StatesWeb Design + Development, UI/UX, Digital Marketing, Copywriting, Client Services & Management. Please see coinciding links for projects completed while at WPA. Project scopes covered web development, design, functionality & content for companies within the following industries: Technology, Marketing, Investment, Hospitality, Restaurant, Real Estate, Religious, Medical, Non-Profit & Event Production.
GoogleGoogle Expeditions - Cardboard VR - Experiential Instructor
Oct. 2015 - Feb. 2016Dallas/Fort Worth AreaThe Google Expeditions Pioneer Program is an innovative program that brings virtual reality into the classroom, allowing students to experience virtual field trips anywhere in the world. • Visiting multiple schools a week (grades 2-12), I introduced Google Cardboard Virtual Reality technology and expeditions to students, teachers and staff. • Conducting three concurrent classes of 20-30 students each, I provided instruction and demonstration of the Expedition tablet software, as well as, hands-on guidance and interaction with both the students and teachers. • Carried out usability tests with teachers to gather insights into how the applications could be improved, and how they perceived the technology to be beneficial to their curriculum, as well as perceived students overall experience in learning with the program.
PGL (Perimeter Global Logistics)Director of Marketing and Creative
Oct. 2012 - Jan. 2015Irving, TexasLed PGL’s rebranding initiative providing front-end development, design and content overhaul of website, marketing collateral, social media, and internal documents. Managed budget administration, special event coordination, print production, vendor relations, creative talent acquisition, photography and video production.
Implemented standardized client acquisition marketing strategy into sales department, strengthening performance that resulted in a near doubling of annual sales revenue, earning PGL the title as the fastest growing woman-owned freight forwarder in the United States.
Managed graphical and contextual creation of investment proposals and RFP’s that contributed to PGL’s procurement of accounts such as Lockheed Martin, Halliburton, Interstate Battery, Dallas Airmotive and a partnership with a particular government agency. From 2012 to 2013 PGL’s expansion soared with the establishment of 15 new locations spanning the U.S. and overseas, an approximate 75% increase in staff and the creation of a subsidiary company, Allied Freight Solutions. Responsibilities Overview // • Company identity rebranding • Annual Byron Nelson custom event coordination, production and management (attendance 300+) • Business Development- Market Research, Internal Workflow Development, Digital Advertising, Sales Marketing Development • Design & Development of all marketing collateral, promo products, internal documents, sales pitches • Trade Shows- Event coordination, display design, promo products & custom marketing collateral • Internal Coordination with Sales- Development of RFQ's and custom prospective client pitch decks • Estimates, Approvals, Printing & Invoicing of marketing collateral & custom promo products • Website Design, Development & Management • Content structure & creation • Photography & image asset management • SEO program & digital advertising campaigns • Video production • Promotional product inventory management
PrintCity.comDirector of Creative Services
Aug. 2011 - Jul. 2012Dallas/Fort Worth AreaProvided creative strategy, design, front-end development, content creation, product development, photography and integration of eCommerce CMS. Administered eCommerce and in-house project management, quote creation, client communication, design, approvals & production. Partnered with CEO as a key player in organizational turnaround and new business development through SEO, PPC and affiliate marketing efforts. Design & E-Commerce Web Development // • Identity & branding • Site design & front-end development • Content research & creation • Custom Product Photography • Art Direction • Marketing Collateral • Custom promotional products design • Custom trade show display design Marketing & Business Development // • Target market research, analyzation & strategy • SEO • Social Media development, content & management • Digital campaign management • Email Marketing Campaign creation, design & management • Pay Per Click (PPC) & Affiliate Marketing • New business development Creative Department Management // • In-house creative talent acquisition and growth • Basecamp project management implementation & training - company wide • Site incoming order management - quoting, approvals, invoicing • Creative project management- concept, design, production • Product shipment coordination & management • Project budget creation and cost control management • Product Pricing Modules • Client relations, communications and management • Production Management • Third Party Vendor Relations • Print Management - product & paper selection, print treatment coordination, prepress & on-site press check Clientele
RedBumper, Schnee-Morehead, Clear Channel, Herreras, Legacy Brain Foundation, Maxim Skylights, Schmidt Roofing Systems
The Hall AgencyArt Director
Jan. 2010 - Feb. 2011Dallas/Fort Worth AreaThe Hall Agency is a full service advertising agency. Being a smaller agency, I did not strictly function under one role, although art direction was my prevailing title. The following are descriptions of the job roles I filled while at THA. Art Direction // • Design - Identity, Marketing Collateral, Promotional Products, Broadcast, Digital, Outdoor & POP • Creative project management • Client communication and marketing strategy coordination • Print Production Management & Vendor Relations Copywriting // • Content creation across various multimedia channels • Print, Web, Outdoor, POP, Radio, Social Media Platforms, Press Releases and Blogs Account Management // • Client Communication & Satisfaction • Quote/invoice management • Budget Administration Marketing // • Media planning & buying • Publication management • Press release distribution • Digital data collection, reporting & traffic engagement • Trend monitoring • Estimate and invoice management • Extensive Market Research • Budget Administration • Event Coordination & Production (Annually- Santa Paws & Plaza Style) • Social media management Clientele
Plaza at Preston Center, Moet/Hennessy, Golden Chick, Mal Malouf, Shakespeare Dallas, Metro Volkswagen, Rekerdres & Sons Insurance, Muenster Natural Dog Food
MorochCreative Intern
Aug. 2009 - Dec. 2009Dallas/Fort Worth AreaWhile completing a senior year shadowing assignment, I extended my stay and turned it into an internship. Teamed with an art director, I functioned as copywriter for the development of concepts for a McDonald’s breakfast commercial. Our concept was one of three presented to the client. I could not have asked for a better introduction into the world I'm now encompassed by. Account: McDonald's
Chaucer's Sushi & SteakhouseBookkeeper, Marketing Specialist, Event Coordinator & Graphic Designer
May. 2006 - Jan. 2009Frisco, Addison & Downtown Dallas
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