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Work Background
EducationSuperHighwaySenior Marketing & Communications Manager
Dec. 2024 - Feb. 2025
EducationSuperHighwayMarketing Manager
Mar. 2022 - Dec. 2024In my role as Marketing Manager, I built critical communications products and high-value marketing partnerships that helped to lift 4.6 million households out of the digital divide. • Single-handedly drove the creation of the PromoteACP resource hub, a portfolio of multilingual assets – overseeing the translation, copy editing, and creative process, setting up the online functionality using WooCommerce, and launching the tool. 3,000+ partner organizations downloaded resources.
• Built successful partnerships with community-based organizations, housing authorities, local municipalities, school districts, and library systems nationwide by supporting project management for cross-functional teams and developing robust marketing tracking and analysis frameworks.
• Designed the strategic planning framework and tracker for the Your Home, Your Internet FCC grant partnership to support adoption efforts and partner reporting requirements.
• Led the Government Affairs team’s communication strategy, including a multi-month, segmented email advocacy campaign, to activate partner organizations.
• Cross-functionally conceptualized a proposal for a permanent benefit solution and met with Congressional representatives and industry stakeholders to gain support for our position.
• Created internal dashboard outreach trackers and presentation decks used to support thematic goal reporting to senior leadership and full-staff.
• Founding member of EducationSuperHighway’s culture-building committee.
University of North Carolina at CharlotteAssistant Director
Jul. 2017 - Mar. 2022As the Assistant Director of Outreach and Engagement, I led the development of strategic marketing plans for the Health and Wellbeing unit brand, departmental, and program-level campaigns. I oversaw a team of student Brand Ambassadors for social media management, advised Creative Designers in graphic design projects, and provided leadership for recruitment and development of 250+ student employees. • Oversaw 1 unit brand, 4 department brands, and 7 program-area campaigns
• Supervised 15 student employees and 2 professional staff members
• Managed 1,500 design projects per year
• Administered 15 social media accounts
• Designed and maintained department website
• Led crisis communications efforts
• Planned major events for campus community
• Developed and implemented outreach, marketing, and development budgets Awards:
NIRSA National Convention
1st Place - Campus Rec Innovative Programming Award
Amplify (unit-level campaign)
Valencia CollegeAdjunct Professor
Aug. 2016 - Dec. 2016SLS 1122 | New Student Experience (3 credits) • 3-credit course centered on academic advising, career planning, and personal connection
Valencia CollegeProgram Coordinator
Oct. 2014 - Jul. 2017As the Program Coordinator, I oversaw the day-to-day operations and budgeting of the Lake Nona Campus Student Development department. I recruited, trained, and supervised staff, advised Student Leaders in event planning, and developed departmental action and strategic marketing plans to increase student engagement. Additionally, I coordinated community outreach efforts and advised the college-wide Valencia Volunteer program. • Established campus traditions to increase student connection and sense of belonging
• Facilitated campus life portion of New Student Orientation
• Designed and maintained college-wide Student Development website
• Chaired Student Activities Fee Budget Committee
• Co-Developed college-wide Student Leadership Series
• Analyzed student participation rates and implemented strategic improvements to align with planned learning outcomes
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