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Work Background
SMM Lead | 2GIS | Otello
2GISSMM Lead | 2GIS | Otello
Jul. 2024Developed and executed brand social media strategy Built a social media and social media support team Led a team of 7 people
SMM & Influencer Marketing Lead | Otello
2GISSMM & Influencer Marketing Lead | Otello
Jun. 2023Otello (2GIS) Launched brand social media channels and crafted brand voice & visual identity Developed influencer marketing strategy and launched campaigns Managed budget and led SMM team (copywriter, designer, project coordinator, influencer manager, contractors) Established CPA campaigns in influencer marketing Worked on brand awareness, image, and special projects Analyzed campaigns and forecasted success
SMM and Influencer Marketing
2GISSMM and Influencer Marketing
Mar. 2021Санкт-Петербург, РоссияSMM & Influencer Marketing 2GIS | Novosibirsk/Saint Petersburg | 2019 – 2023 (transitioned within the company) Led the SMM and influencer marketing team Grew brand awareness in social media and media (0 → 6-7M monthly views) Developed and implemented strategies, tone of voice (TOV) Managed budget planning and execution Created content for social media and brand integrations
Social Media Manager
2GISSocial Media Manager
Nov. 2019Новосибирская область, Россия
Public Relations Specialist
MovaviPublic Relations Specialist
Jan. 2019 - Sep. 2019Новосибирская область, Россия
Редактор веб-сайта
MovaviРедактор веб-сайта
May. 2018 - Jan. 2019
Freelance Marketing Manager
ФрилансFreelance Marketing Manager
May. 2016Worldwide— Develop, implement and execute marketing strategies for businesses, applications (NFT and play-to-earn games), and media — Email, social media, and web marketing as a freelance-consultant — Social Media Management (Fb, LinkedIn, Instagram, TikTok) — Influencer marketing for businesses (YouTube, Instagram, TikTok, Telegram)

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