Diogo Campello

Personal Marketing executive @Lead2point

BrazilGrowth HackerMarketing Director💸 MarketingExecutive CoachBusiness OwnerMarketing Analytics ManagerBusiness AnalystAdvisor🧨 Consulting✨ Business OwnerAssociateAffiliate MarketingBrand Marketing ManagerCommunications ManagerContent Manager

Senior executive with over 33 years of experience in small-, medium-, and large-sized companies, including 23 years in the marketing and customer experience for IT, telecom, industry, and retail segments in B2B and B2C markets. • Solid experience in marketing, highlighting strategic planning, online and offline communication, digital, brand, martech, lead generation, artifitial intelligende and marketing automation, marketing content, inbound marketing, product development, business and market intelligence, and customer journey focused on customer experience and success (CX & CS). • Direct leadership of teams with up to 20 people and over 30 indirectly. • Broad international exposure, with experience in England, remote work in the United States, training in China and Europe, and constant contacts and reporting with headquarters and suppliers outside Brazil. • Fluent in English and advanced Spanish and Portuguese native. MBA in Marketing and bachelor’s degree in Economics and currently studying an MBA in Artificial Intelligence applied to business.

Feedback from Diogo’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

Lead2Point - Consultoria e Assessoria Em Marketing EstratégicoDiretor fundador

Feb. 2023São Paulo, Brasil

Johnson Controls-Hitachi Ar Condicionado BrasilStrategic Marketing Manager (Focus on B2B)

May. 2022 - Feb. 2023São Paulo, BrasilLeading the Marketing and Customer Experience (CX) departments, air conditioning line. Reporting directly to General Manager in Brazil and CMO in Singapore, acting and participating in national and international board meetings. • Managed 12 direct people and third parties, including advertising agencies, research institutes, and IT, directly interacting with peers and marketing teams from countries such as the USA, Japan, and Spain. • Headed the brand, offline and online communication, digital, business intelligence, market intelligence, lead generation and martech, trade marketing, events, and sponsorship departments. • Reorganized and created a new strategic positioning for the marketing and CX departments in a disruptive, innovative, and agile way. • Built and delivered a strategic marketing plan, including mapping, insights, objectives, strategies, tactical action plan, and KPIs. • Led the customer experience department, focusing on customer journey mapping and surveys to identify and create an action plan to increase the NPS score and CSAT and improve the customer experience journey. • Conducted budget management, including provisioning and results. • Created processes and procedures and automated the department in the Agile model, using the Kanban and Power Automate tools for team and task management.

Marvel MarketersClient Success Manager (Focus on B2B)

Oct. 2020 - May. 2022São Paulo, BrasilIn charge of management, engagement, retention, and success of a group of global clients/accounts in the NA, EMEA, and LATAM regions, fostering value and trust through understanding clients’ needs and transforming them into opportunities and growth for Marvel and customers. • Led customer relations, being the focal point of communications between groups, negotiations, risks, conflict resolution, performance reports, objectives definition, budget management, and influence on business decisions. • Applied the best ABM practices to attract and retain customers in marketing automation consulting services such as Marketo, HubSpot, Pardot, and Martech. Achieved increment and loyalty of USD 5 MM pipeline. • Managed a team of 15 consultants and 04 project managers in the squad model. • Created an annual strategic plan for the account with insights from markets, competitors, learnings from the previous year, benchmarks, SWOT analysis, macro strategy definition, detailed action plan, budgeting, and KPIs

HUAWEISenior Marketing Manager (Focus on B2B2C)

Mar. 2006 - May. 2019São Paulo Area, BrazilManagement and performance of the products pipeline and digital services in the software area in Brazil. Leading 10 people directly and multifunctional teams indirectly, obtaining results of over BRL 0.5 billion. • Created and executed marketing plans for the main products and services, adjusting international products to the Brazilian Go-to-Market by defining marketing strategy, including product mix, life cycle, consumer journey, KPIs, ROI, teams, and resources. • Led and implemented offline, online, and digital communication campaigns, managing media plans with advertising agencies. • Acquired experience in mobile marketing media (including SAT Push, USSD, SMS, call centers, applications, and web), social media (such as Facebook and Google Ads), and inbound and outbound marketing. • Managed customer relationships at the board and management level and promoted events, workshops, and lectures to publicize the brand of products and services inside and outside Brazil. • Developed strategic partnerships in Brazil and abroad, aiming to find unity between features, content, channels, tools, promotions, and opportunities for business monetization and turnkey solution delivery to customers.

TelefónicaJunior to Senior Marketing Specialist (Focus on B2C)

Nov. 2000 - Mar. 2006São Paulo Area, Brazil• Launched the first Telefonica E-Commerce, representing 10% of gross revenue in Brazil and generating 70 MM page views per month. • Implemented Telefonica’s first Chatbot to sell phone lines online, increasing direct product sales by 30%. • Developed a new model/agile process, using the design thinking methodology to reduce non-payment of phone bills by 40%. • Led and created the first prepaid phone line in Brazil. Participated in the entire launch and product delivery, including market research, marketing plan creation, product development, and selection of communication strategies, a 360 campaign that involved electronic media (TV and radio), outdoors, print (newspaper and magazines), digital media (portals), and inbound and outbound telemarketing, increasing phone lines by 4 MM. • Considered the consumer’s need for a second phone line to redesign the conventional phone line concept, increasing additional lines by 2 MM. • Launched a campaign for the new positioning of the Speedy brand (internet plans) to replace speeds and avoid comparison with the competition. • Coordinated and executed the marketing and operational planning and launched the first product combo (TV + Internet + phone line), focusing on building customer loyalty against the competition.

AGRUPATE S/AProduct Marketing Manager (Focus on B2C)

Jan. 2000 - Nov. 2000São Paulo e Região, Brasil• Led a startup E-commerce project in Brazil, which had an innovative reverse auction concept for the sale of premium products. • Responsible for establishing partnerships and conducting negotiations with manufacturers and retailers to resell their products online. Established 50 partnerships and negotiated 500 products.

Next Corretora de Mercadorias LtdaStock Market Assistant

Sep. 1994 - Sep. 1997São Paulo, Brasil