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Work Background
Bonnier NewsConcept Manager
Aug. 2021 - Dec. 2023Stockholm, Stockholm, SverigeCreative sales and project management for diverse clients (both B2B and B2C), with a focus on creating and pitching various conceptual ideas that generate customer value with focus on the Bonnier News distribution network. Responsible for managing individual budget. Working closely with customers, media agencies and sales, as well as the editorial and creative teams within Bonnier News Brand Studio. Act as an advisor and educating our clients on the importance and opportunities of content marketing. Drive creative sales within Bonnier News Sales alongside my colleagues at Bonnier News Brand Studio. Package and price innovative solutions. Working with different distribution channels and content types such as influencers, video, native advertising (print and digital), events, live shopping, social media, campaign sites, content display etc. Project-manage the client through the entire process in close collaboration with other functions. Responsible for the project from pitch to follow up. https://bonniernewsbrandstudio.se/
Bonnier NewsAnalyst
Aug. 2018 - Jul. 2021Stockholm, SverigeWorking tight with the sales team within Di-gruppen (including Dagens industri, Dagens Media, Resumé, Privata Affärer etc). Providing sales and sales manager with a variety of information such as market insights, strategy and recommendations, external analysis, target group analysis, effect studies, panel surveys and campaign evaluation, sales argumentation and presentations as well as analyzing raw data from Google Analytics and visualize it in dashboards (Google Data studio). Proactive and ad-hoc work to meet both internal and external needs.
StarcomDigital Media Planner
Aug. 2016 - Jul. 2018Stockholm, SverigeWorking with some of Starcom’s biggest clients such as Telenor, MAX, Spendrups, Skistar and Kicks.
Experience in both awareness and performance driven campaigns.
Task included: attending client meetings, digital strategy and recommendations, planning campaigns from given brief, secure delivery and optimization within given KPI’s, campaign set-up in Facebook Business manager, make sure campaigns is measured in Adform/DCM, Audience Project/Sifo and Google Analytics, post-campaign analysis and recommendations for future campaigns. Also handling client partnerships such as Way Out West and Åre Sessions.
Widespace ABCampaign Manager
Nov. 2014 - Jul. 2016Stockholm, Stockholm, SverigeResponsible for managing campaigns in the UK and Finnish market. Task included: coordinate campaigns in mobile and tablet in Widespace ad-network. Handling and implementing creative and third party tracking, coordinate brief on banner creations together with our studio team. Ensure campaign delivery and quality. Educate our sales team in the UK and Finland (inc. travel to London and Helsinki), attend client meetings and teach new employees in the system. All conversation, both written and verbal, was in English.
SF Media ABCampaign Coordinator
Jan. 2013 - Nov. 2014Stockholm, Stockholm, SverigeDaily contact with sales team and media agencies regarding digital campaigns on sf.se and in SF Bio app.
Task included: inventory estimations, administrate IO’s, setting up campaigns in the system (Adtoma Fusion for sf.se and Mads for app), ensure delivery and deliver a post-campaign follow up. Administrate orders concering cinema campaigns, coordinate commercial film productions for clients towards the production company Fireplace, estimations on inventory, quality check the creative, monthly reporting and invoicing for our local sales team and production companies.
KLM Royal Dutch AirlinesCustomer Contact Representative
Jan. 2008 - Jan. 2009Amsterdam, NederländernaLived one year in Amsterdam working full time with customer support, flight booking and sales for the nordic and UK market. Conversations in both Swedish and English. Worked daily in the Amadeus' Altea reservations platform.
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