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Work Background
StudiobricksHead of Marketing
Apr. 2023 - Jul. 2024Barcelona, Catalonia, Spain• Business strategy: marketing plan and follow-up, budgeting and expense follow-up, market analysis, new product development, communication plan and revenue projects (e-commerce opening planning, sustainability development and project management for new opportunities)
• Advertising management: setting budget and planning campaigns in all digital media, follow-up with external agency and ROI analysis.
• Brand management: acting as a brand guardian and brand developer renewing all key selling points and related materials, both visual and written.
• Communication management: SEO analysis and insights, blog, social media and newsletter planning.
• Digital performance: lead analysis, sale conversion, digital KPI's, UX/UI web improvements, email automation.
• Event management: planning and execution
La FargaBrand Manager
Jun. 2021 - Jul. 2022Les Masies de Voltregà, Catalonia, Spain• Development and implementation of Marketing plans for 6 different business lines (market analysis, strategic planning and development of actions).
• Repositioning of the company in sustainability, outlining the sales strategy with new commercial speeches, developing a new website, strategic planning and development of internal and external corporate communication.
• Budget management and control.
ESADE Business & Law SchoolVolunteering consulting for NGO's
Nov. 2018 - Jun. 2021Barcelona Area, SpainDeveloping consulting projects for non-profit organizations through ESADE Alumni Social.
Drivania ChauffeursBrand Manager
Sep. 2017 - Jun. 2021Barcelona y alrededores, EspañaB2B Marketing & Communication for the travel industry:
• Communication & marketing strategy for the following markets: business travel, luxury travel, business aviation & MICE.
• Sales growth: driving lead generation, sale conversion and planning loyalty plans by building sales funnels strategies, communication campaigns and advertising planning.
• Branding: key selling points, product messages, company positioning and conversion messaging for each market. • Product & E-commerce: product planning and launching and e-commerce improvements (UX/UI, A/B testings, etc.).
• Planning and controlling budget while tracking KPI's in all marketing actions.
QuadpackMarketing Brand Coordinator
Sep. 2015 - Aug. 2017Barcelona y alrededores, EspañaB2B Marketing & Communication for the beauty industry:
• Production for brand awareness by planning the communication strategy with the marketing manager in all different markets.
• Cooperating with the Business Development Team with trend analysis for skincare, make-up and fragrance markets.
• Advertising planning & art direction.
• Assisting to the Marketing Event Coordinator with event project management and execution.
• Providing the brand & product marketing tools to the sales team.
Intercruises Shoreside and Port ServicesMarketing Assistant
Mar. 2015 - Aug. 2015Barcelona, Spain• Maintaining brand consistency globally in all corporate material across all regions.
• Liaising with external suppliers and satisfying internal marketing-based requests.
• Developing visual material according to the communication plan for every media.
ThomsonAdsettArchitectural Assistant
Jul. 2013 - Dec. 2013Brisbane, Australia• Applying master planning amendments to meet facilities required by the client.
• Developing internal fitouts, interior design planning and execution and conceptual architectonic design.
Experience AbroadExperience Abroad
Apr. 2012 - Mar. 2014Brisbane, Australia• Boosting English oral and writing skills at a professional level
NoeGroupStand Designer
Jul. 2010 - Apr. 2012Barcelona, Spain• Exhibition Marketing: developing creative solutions for communication purposes through the booth. • Creating fit outs, images render and corporate graphs for stands.
• Adapting projects to client's budget and visiting assembler's job on site and contact with the client.
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