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Work Background
Fourteen Nine Ventures Ltd.Managing Director
Apr. 2021Kampala, UgandaFourteen Nine Ventures Ltd. is a firm with operations in management consulting, media production, professional communications training. We provide:
• Business development and strategic management consultancy services to growth-stage companies.
• Assistance to entrepreneurs and SME’s with business plan drafting, feasibility studies, short & long term strategic planning, and investor recruitment strategies.
• Executive communications coaching services; drafting speeches, presentation skills coaching & creating PowerPoint presentations for both internal and external corporate audiences.
• Audio/visual production services including podcasts, advertisement voiceovers, documentary and audiobook narration.
• Facilitation of skills development workshops.
Uganda Breweries LimitedReserve Brand Ambassador
Feb. 2021 - Feb. 2024Kampala, UgandaLead representative in Uganda, building brand adoration amongst all consumer, commercial, media, and internal channels for the Reserve Brand portfolio; Brands include Cîroc Vodka, Tanqueray Gin, Johnnie Walker Super Deluxe Range, and classic malts such as The Singleton of Dufftown.
Responsibilities include:
Offering exceptional customer service to differentiate and promote the company brand.
Collaborating with the customer service team members to give exceptional service, and communicating information to customers about product quality, value, and style.
Driving the equity and sales of the Reserve portfolio through trade customers.
Providing support for the country's commercial goals by ensuring the physical availability of brands to all reserve partners.
Representing the Diageo brand in a busy retail environment to attend to and anticipate customer needs, solve operational problems, and communicate with a variety of people.
Earning trust with customers by being approachable, warm, and honest daily. Frequently receiving positive feedback.
Supporting and driving distribution and value share of new and existing brands.
Focusing on building category knowledge and positioning our brands as the ultimate brand of choice within the category
Driving drinks trends and always delivering impeccable standards.
Leading the design and implementation of the global Diageo Bar Academy Program across Uganda.
Developing links with all key trade influencers (mixologists, bartenders, bar owners, sommeliers, etc) through all available digital channels to cultivate adoration, leverage support, and generate positive word of mouth and disproportionate share of mind/voice.
Uganda Breweries LimitedBrand Manager - Mainstream Spirits
Nov. 2017 - Feb. 2021Kampala, Uganda Responsible for management of the leading core mainstream spirits brand; Uganda Waragi. My key deliverable was effective and efficient management of the brands' P&L to drive sustained growth (financial and brand equity) through the development and implementation of insight-led annual strategic brand plans.
Key Achievements in the role;
1. Developed and implemented strong consistent brand communications campaigns and leveraged strategic partnerships such as Nyege Nyege Festival to strengthen brand fame. 2. Launched 200ml PET and 1.5L PET single tot-serve format for neighborhood bars which increased brand availability and grew sales by 10% year-on-year. 3. Consistently maintained Uganda Waragi's position as the No. 1 most loved spirits brand in Uganda.
Black Lion Ltd.CEO
Jul. 2011 - Nov. 2017Kampala Black Lion Ltd. is a company with ventures in management consulting, hospitality, agriculture and real estate. • Provide business development and strategic management consultancy services to Small & Medium Enterprises.
• Assist entrepreneurs and SME’s with business plan drafting, feasibility studies, short & long term strategic planning, and investor recruitment strategies.
• Provide executive communications coaching services; drafting speeches & creating PowerPoint presentations for both internal and external corporate use.
• Uganda Management Institute (UMI) – Certified Trainer; specializing in Leadership, Sales Skills and Team Building.
• Motivational Speaker & Skills Development Workshop Facilitator.
Enterprise HoldingsBranch Manager
May. 2010 - Jun. 2011Baltimore, Maryland Area• Managed staff of 17, overseeing all functions at the Enterprise Rent-A-Car branch level including ticket writing, corporate account development, sales, and fleet management.
• Placed in Top 3 for fleet growth in 4Q 2010, growing fleet by 65 vehicles.
• Analyzed branch profit & loss statements to identify areas of opportunity, with focus upon setting targets for measurable growth month-to-month.
IBMMid Market Territory Sales Rep.
Aug. 2008 - Nov. 2009Sold full portfolio of IBM hardware, software and consulting solutions to clients in the small-medium enterprise segment. Responsibilities included: - Selected and prioritized high-growth and value revenue opportunities, participating in cross functional sales and marketing teams. - Developed client e-business propositions that clearly identified financial and other business benefits, selecting the appropriate offerings that met client's business objectives, and selected territory distribution channels for solution delivery via Territory Partner Management. - Identified and utilized all marketing resources available to help meet territory objectives, accountable for total customer satisfaction, market share, IBM revenue and profit
Land O' Lakes Inc. (IDD)Industry Analyst
May. 2007 - Jul. 2007Kampala, Uganda• Completed a price analysis of the dairy value chain in Uganda, examining operations at the farm level to determine production cost per liter. • Trained farmers at the cooperative level to improve operational efficiency and competitiveness; prepared strategies for price negotiations with large corporate buyers; recommended policies to Government of Uganda supporting the growth of the domestic dairy sector.
• Worked with stakeholders to strategize on transferring market share of milk from the informal to the formal sector; provided suggestions for exporting dairy products from Uganda to dairy deficit countries within the region.
Boldwins Cafe Ltd.General Manager
Aug. 2004 - Aug. 2006Kampala, Uganda• Managed daily operations, resulting in rapid growth and recognition as one of Kampala’s top-rated eating establishments and cocktail bars.
• Managed human resource functions including interviewing, hiring and coordinating a 2-week pre-opening training program for the restaurant’s 25 employees.
• Negotiated catering contracts with large corporations including MTN, Lion Assurance, East African Development Bank and Parliament of Uganda.
AflacSales Associate
Jan. 2001 - May. 2004Baltimore, Maryland Area• Conducted industry-specific research and executed cold-calling and canvassing campaigns.
• Met with CFO’s and HR Managers, explaining the benefits that AFLAC’s products and services provide to both their employees and the company’s bottom line.
• Delivered sales presentations to large groups of employees in company enrollment sessions. • Established lucrative strategic marketing alliances with CPA firms, lawyers and insurance brokers.
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