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Work Background
SYNC Digital AgencyDigital Marketing Manager
Jan. 2022Greater Detroit AreaAs a Digital Marketing Manager, I have successfully developed and implemented go-to-market strategies tailored to various digital platforms, encompassing research, positioning, and messaging. My role involves overseeing project management and serving as the product owner for web hosting and design SaaS solutions. Additionally, I lead and mentor digital marketing apprentices in crafting strategies, producing content, and executing campaigns. Key accomplishments include automating sales acquisition, lead generation, and customer service processes for a telecom company using HubSpot, resulting in streamlined operations. I also designed and implemented a comprehensive online presence for a healthcare non-profit, enhancing their visibility and user engagement. For a financial services company, I developed and optimized content for over 30 product pages, integrating lead-nurturing automations and email forms to boost engagement and conversions. Furthermore, I spearheaded omnichannel marketing campaigns for a cable and internet service provider, significantly increasing event attendance and enhancing brand awareness.
Ford Motor CompanyContent Marketing Manager, Ford Pro
Jul. 2021 - Jun. 2023Dearborn, Michigan, United StatesAs a Content Marketing Manager, I developed and executed comprehensive omnichannel marketing campaigns by collaborating with agency, CRM, user experience, customer experience, and SaaS teams, focusing on commercial vehicles, fleet SaaS, financing, and mobile service solutions. Created and managed content strategies for over 20 B2B fleet SaaS applications, ensuring synergy with software development and product management objectives. Spearheaded initiatives to elevate digital presence across platforms, including YouTube, LinkedIn, Twitter, Facebook, and fordpro.com, driving increased traffic and user engagement. Achieved measurable impact by crafting targeted website content and digital brochures for over 30 commercial products and services, contributing to significant enhancements in online engagement. Directed product training programs for electric vehicles and associated SaaS solutions, empowering a network of more than 650 dealerships with critical product knowledge. Oversaw the review and approval process for departmental marketing materials, ensuring alignment with brand standards by collaborating with legal, operations, and product management teams. Enhanced lead generation efforts by analyzing customer feedback within Microsoft Dynamics 365, enabling data-driven optimizations. Worked with Salesforce team to develop copy and graphics for marketing and sales automations.
Ford Motor CompanyBrand Marketing Manager, Ford Pro
Nov. 2019 - Jul. 2021DearbornAs a Brand Marketing Manager, I led marketing initiatives for Ford's E-Series and F-600 vehicles, focusing on enhancing brand awareness and expanding market share. Directed the development and implementation of omnichannel marketing strategies supported by a $1.2M promotional budget, working collaboratively with cross-functional teams to deliver impactful sales collateral, online advertising, and traditional marketing campaigns. Oversaw the construction, logistics, and nationwide transportation of promotional vehicles, ensuring seamless integration at national trade shows while driving the creative direction for associated promotional assets. Spearheaded the go-to-market strategy for the Ford F-600, elevating its brand presence and competitive positioning. Revamped over 60 online courses to improve dealer education, achieving consistently high median scores above 80%. Managed over 30 agency-driven projects, delivering compelling advertising campaigns, websites, and trade show materials. Enhanced communication with dealers and fleet managers through the design and distribution of engaging monthly newsletters via Salesforce. Successfully resolved product issues across 650+ dealerships, maintaining a customer satisfaction rate above 90%.
Ford Motor CompanyDigital Content Manager
Mar. 2016 - Dec. 2017Dearborn, MIAs a Digital Content Manager, I led the development and execution of global digital content strategies for a SaaS and training platform. Spearheaded media projects in alignment with the go-to-market strategy, driving enhanced user engagement and knowledge acquisition. Directed the creation of a comprehensive training series for product development software, equipping over 65,000 engineers worldwide with advanced skills and significantly improving product utilization and proficiency. Collaborated with cross-functional teams to ensure content integrity and alignment with brand standards. Consistently recognized for excellence, receiving three Outstanding Employee Achievement awards within a single year for exceptional contributions. Honored by Chief Learning Officer Magazine for impactful project work, showcasing innovative solutions and execution. Partnered with Geometric Americas to manage and deliver project outcomes on schedule, maintaining seamless operations. Additionally, hired and mentored a team of digital marketing interns, cultivating a culture of learning and professional growth.
MopecDigital Marketing Manager
Oct. 2014 - Mar. 2016Oak Park, MIAs a Digital Marketing Manager at Mopec, I spearheaded end-to-end digital marketing strategies, successfully driving the acquisition and nurturing of over 14,000 global prospects within specialized industries. I led a $100k rebranding and website redesign project, integrating advanced marketing automation tools that resulted in a remarkable $250k boost in online sales within the first quarter. I played a key role in developing comprehensive website content, including product descriptions, safety data sheets, and training materials, to support the knowledge and safe usage of over 3,000 medical products. Additionally, I designed and delivered marketing training programs that reached more than 150 customer service and sales partners, enhancing their effectiveness and alignment with company goals. I also cultivated strong editorial relationships, securing increased brand visibility and contributing to featured stories in four industry-specific magazines. My efforts consistently ensured clear, consistent messaging across all corporate communications, supporting executive leadership and strengthening Mopec's position in the market.
Various EmployersAdditional Work Experience
Aug. 1995 - May. 2011United States✔️Scheid Diesel | Digital Marketing Manager, 2011 - 2012
✔️Comcast Cable | Retention Account Executive, 2009 - 2011
✔️AT&T Yellow Pages | Digital Marketing Account Manager, 2008 - 2009 ✔️Fitness USA | Event Marketing Manager, 2006 - 2007 ✔️Syditty Clothing | Marketing Director, 2004 - 2008 ✔️T-Mobile | Retail Sales Representative 2006 - 2008 ✔️GlobalHue | Copywriting Intern, 2001 ✔️Detroit Free Press | Telephone Sales Rep, 1997 ✔️Detroit Free Press | Journalism Intern, 1997 ✔️Comcast Cable | Media Intern, 1997 ✔️WDIV | Billing Intern, 1995 - 1997
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