DellGlobal Marketing Communications Manager
Sep. 2008 - Feb. 2014San Jose, CADirected all global corporate communications, customer reference and public relations agency and programs. Led PR and marketing plans for product launches, program campaigns and events, including messaging, press release development, customer, partner and channel references, press and analyst relations and tours, social media coordination, internal and external communications internationally. Successfully brought together and worked closely with global product, alliance, sales, vertical specialists, and channel teams across all Dell business units to help create one cohesive story. Impact: Increased results in PR coverage that led to company acquisition with more than ten times the growth from 2008 to 2012. Managed CIO Summit, executive VIP event, also reflecting over ten times growth in attendees since 2009 as well as the Customer Reference Program, exceeding 250%+ growth, evident in customer written/video case studies, awards and speaking.
•Transformed spokespeople into thought leaders with coaching and placement of speakers at industry events. Consistently grew quantity of speaking placements and increased success rate where nearly 40% of executive, customer and partner submissions were accepted. •Qualified and managed customer references and the creation of written and video case studies, press releases, editorial opportunities, speaking engagements and awards. Grew referenceable customer base from practically nothing to more than 100 referenceable customers, resulting in increased revenue. •Launched Wyse blog and accompanying social media expansion. Increased quality and quantity of Twitter followers, created thought leadership blog posts that were tied to customer stories. Drove leads to sales via case study downloads.
• Lead both internal and external corporate communications, including publishing monthly newsletter & exec communications.
• Primary exec liaison for strategic non-profit partners, internal groups, customers and industry influencers.