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Work Background
StratodeskVP of Marketing
May. 2021 - Mar. 2023San Francisco Bay AreaImpact: Executive leadership team member and marketing department leader responsible for marketing strategy and execution resulting in 3x company growth. Implemented company’s first tech analyst and public relations programs, achieving cross-market awareness, company and executive publications and multiple industry awards. Developed overall company messaging and positioning. Cross-departmental collaboration to successfully create efficient and scalable lead intake integrity, ensuring highest conversion rates and lead nurturing ability. Created award-winning booth and events at global tradeshow. Instrumental in recruiting VP of Strategic Corporate Business Development and Partnerships.
Crowd Machine, Cloud Brigade, Allied TelesisDirector Marketing Communications
Aug. 2018 - May. 2021San Francisco Bay AreaExecutive team member responsible for leading global marketing strategy and execution. Directed worldwide marketing team, consultants, agencies, communications, training, lead generation, website, communication systems and budget. Cross-collaborated with global sales, marketing and product teams to develop global product and business unit launches programs creating efficiencies and amplification of company initiatives worldwide. Impact: CRM overhaul to deliver 85% more effective lead generation. Increased market awareness by 5x with announcements and media coverage, as well as a +350% increase of technology analyst interactions. Development of new website dramatically amplified traffic and improved audience type resulting in increased revenue. Launched professional services-focused business unit securing multi-million-dollar projects resulting in ~20% increased company revenue. Implementation of global marketing and communication processes and acquisition of resources, resulting in positive customer shift and increased public awareness. Restructured and reduced marketing budget by over 50%.
CiscoSenior Manager, Executive Communications
May. 2017 - Jul. 2018San Francisco Bay AreaResponsible for creating, driving and managing content and thought leadership platform for the CIO. Developed messaging, keynote presentations and strategic communication program to meet the needs of internal and external audiences. Impact: Elevated CIO communications profile to include cohesive, customer focused narrative. Increased process and program efficiencies resulting in appropriately focused and balanced communication activities. • Provided digitization content to functional executive spokespeople, key stakeholders and the broader corporate communications Cisco community.
• Built and implemented an engagement tool to proactively evaluate, track, analyze and manage CIO communications requests and activities resulting in better aligned and effective speaking engagements.
• Partnered and collaborated with internal communications disciplines (PR, AR, IR, and Marketing) on research, opportunities and messaging alignment.
NexentaDirector, Public Relations and Marketing Communications
Apr. 2014 - Apr. 2017San Francisco Bay AreaRecruited during leadership transition to lead global marketing & communications, including all analyst and public relations, product launches, alliance partner programs, customer reference and lead generation activities, as well as CIO/CEO/VC/VIP events. Efficaciously transitioned previous marketing organization and brought in new systems, strategies, resources, team members and agencies. Impact: Successfully expanded and drove company marketing strategy to establish leadership within software-defined storage marketplace and industry analyst reports. Extensively increased global brand awareness, market position and positive news coverage by over 10x in less than a year. • Established and managed global PR agency relationships, strategy and activities. Increasing press releases, awards, speaking opportunities, blog & social media presence immensely. Coordinated company-wide media trainings and streamlined PR distribution.
• Planned, organized and executed every detail of our annual global summits & VIP exclusive events, including the recruitment and management of high-profile speakers such as: Former Secretary of State Hillary Rodham Clinton, Pepper, Jill Ellis, Geoff Colvin, as well as top tier IT CEOs. Collaborated directly with Nexenta CEO with tremendous organizational detail and executive-level knowledge & relationships.
• Worked closely with the product and engineering teams evaluating the storage market to deliver the most influential technologies based on customer workloads and segments. Managed development and coordination of all major product launches.
• Developed alliance partner go-to-market programs, materials and activities, resulting in increased joint partner solutions and sales opportunities.
• Managed, developed and improved all customer reference activities.
• Grew partnerships with top tier IT analyst firms, including 451 Research, Forrester, IDC, and over 50 Gartner interactions just in 2016. • Comprehensive writing and editing skills.
DellGlobal Marketing Communications Manager
Sep. 2008 - Mar. 2014San Jose, CADirected all global corporate communications, customer reference and public relations agency and programs. Led PR and marketing plans for product launches, program campaigns and events, including messaging, press release development, customer, partner and channel references, press and analyst relations and tours, social media coordination, internal and external communications internationally. Successfully brought together and worked closely with global product, alliance, sales, vertical specialists, and channel teams across all Dell business units to help create one cohesive story. Impact: Increased results in PR coverage that led to company acquisition with more than ten times the growth from 2008 to 2012. Managed CIO Summit, executive VIP event, also reflecting over ten times growth in attendees since 2009 as well as the Customer Reference Program, exceeding 250%+ growth, evident in customer written/video case studies, awards and speaking.
•Transformed spokespeople into thought leaders with coaching and placement of speakers at industry events. Consistently grew quantity of speaking placements and increased success rate where nearly 40% of executive, customer and partner submissions were accepted. •Qualified and managed customer references and the creation of written and video case studies, press releases, editorial opportunities, speaking engagements and awards. Grew referenceable customer base from practically nothing to more than 100 referenceable customers, resulting in increased revenue. •Launched Wyse blog and accompanying social media expansion. Increased quality and quantity of Twitter followers, created thought leadership blog posts that were tied to customer stories. Drove leads to sales via case study downloads.
• Lead both internal and external corporate communications, including publishing monthly newsletter & exec communications.
• Primary exec liaison for strategic non-profit partners, internal groups, customers and industry influencers.
IT Service ProvidersDirector of Business Development & Marketing, Public Sector
Jan. 2001 - Jan. 2008California, United StatesCompanies Included: Pacific Western Technologies, CCT Technologies, Network Management Corporation, Lighthouse School Products Impact: Achieved multi-million public sector sales profit growth and increased company-wide recurring revenue with multi-year contracts exceeding gross profit goals. Company revenue and customer base more than doubled. Developed company marketing strategy and sales programs. • Due to my conflict resolution capabilities, people management and attention to detail skills, I consistently converted previously dissatisfied customers into positive relationships and renewed revenue.
• Improved internal operational systems efficiency. its internal systems to become more efficient
• Increased visual company presence and grew partnerships with local Chamber of Commerce’s, technology consortiums, technology tradeshows, manufactures & distributors. Implemented partner and affiliate marketing programs.
• Conceptualized, developed and directed marketing communications strategy and sales program planning for use on website, marketing campaigns, sales presentations, proposals, collateral, technical documentation, training materials and events.
• Grew partnerships & knowledge with Tier 1 manufacturers, such as: Microsoft, HP, IBM, Dell & Cisco.
LiveBuilderGraphic Designer & Marketing Developer
Jan. 1999 - Jan. 2001San Jose, California, United States• Designed and developed marketing collateral for web pages, tradeshow exhibits, and sales purposes, and produced user manuals, online web forms.
• Developed HTML design of second-generation web site and the creation of web sites for B2C marketing campaigns. • Conducted DNS administration for United States, New Zealand, United Kingdom, and South Africa.
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