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Work Background
MAPA comunidadeFounder
May. 2022BrazilCommunity to support women in their own personal and professional development paths
Branding, communication strategy and research Consultant
May. 2014Rio de Janeiro Area, BrazilI've worked in innovation projects with L'oreal, Itaú, Pfizer and Mastercard. Communication strategy projects; branding and pitches with local clients. My work process allies information immersion, good listening and a shot of creativity/sensitivity. Am always looking for powerful elements and insights to build up my work.
Talent MarcelPlanning Account Director
Oct. 2013 - Mar. 2014São Paulo Area, BrazilI worked with Brazilian Heineken Portfolio (Kaiser, Desperados, Bavaria) and Alpargatas' brands (Mizuno and Timberland). Unfortunately, I did not have time to do all I wanted. My major improvements were in the team and job management and my jobs were related to brand repositioning projects, pitches and strategy communication plan.
MullenLowe Brasil Planning Account Director
Oct. 2012 - Apr. 2013São Paulo I worked with Brazilian Unilever's portfolio Knorr, Tresemmè, Rexona, Seda and Clear. It was my first experience as an account director, managing jobs, priorities and team. In partnership with creative team and media, we presented positioning proposals, communication strategies, great campaigns and activations.
DPZ&TPlanning Account Manager
Aug. 2009 - Mar. 2012São Paulo Area, BrazilI worked for Itaú, Sadia, Vivo, Campari Group, Giraffa's food chain amongst others. My main jobs were mapping business opportunities, build up portfolio' strategy, developing creative briefings, strategy communication plans and supporting pitches. It was essential step in my carreer when I could mature my skills as a planner, developing relationships with clients and strengthen my style of work.
BBDO WorldwidePlanner
Jun. 2008 - Dec. 2008London, United KingdomMy main tasks were supporting the European, Asian and Middle East network with market information, researches and consumer insights in order to develop local strategies for pitches and current clients. It was a hub specialized in Telco, Retail and Finance.
AlmapBBDOCommunication Planner
Mar. 2003 - Apr. 2007São Paulo Area, BrazilMy clientes were Pepsico Portfolio (Pepsi, Pepsi Twist, H2O, Gatorade, Toddy, Coqueiro). Collaboration in innovation projects and brand launches in Brazil and Latin America. Other jobs were related to communication strategy regionalization and portfolio strategy. My first job as a planner, when I learned the carreer principles and foundations, with the greatest professionals in the market.
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