Colorado State UniversityDigital Marketing Specialist
Sep. 2022 - Apr. 2024Fort Collins, Colorado, United States-Led digital marketing campaigns with social media advertising, social media management, online community coordination, blog writing, SEO, and content creation. -Audience centered research through connecting with current vendors and facilitating market research from internal and external partners. -Produced an average conversion rate for lead generation campaigns 3%, industry average 1%. -Managed social media strategy for Instagram, Twitter, Facebook, and YouTube.
-Utilized multiple communications tools to support strategic goals, including Adobe CC, Asana, Slate CRM, Publer, and AirTable.
-Collaborated with cross-functional teams to gain more insight on meeting the audience's needs. -Shot and edited compelling composition in photo and video.
-Presented KPIs to multiple stakeholders to evaluate our growing digital efforts. Average conversion rate, 2% across tactics/channels.