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Work Background
5+8Digital Marketing Operations Strategist
Aug. 2024
Colorado State UniversityDigital Marketing Specialist
Sep. 2022 - Apr. 2024Fort Collins, Colorado, United States-Led digital marketing campaigns with social media advertising, social media management, online community coordination, blog writing, SEO, and content creation. -Audience centered research through connecting with current vendors and facilitating market research from internal and external partners. -Produced an average conversion rate for lead generation campaigns 3%, industry average 1%. -Managed social media strategy for Instagram, Twitter, Facebook, and YouTube.
-Utilized multiple communications tools to support strategic goals, including Adobe CC, Asana, Slate CRM, Publer, and AirTable.
-Collaborated with cross-functional teams to gain more insight on meeting the audience's needs. -Shot and edited compelling composition in photo and video.
-Presented KPIs to multiple stakeholders to evaluate our growing digital efforts. Average conversion rate, 2% across tactics/channels.
Colorado State UniversityCollege Recruitment and Engagement Coordinator
Aug. 2018 - Sep. 2022-Developed a comprehensive admissions and marketing strategy for future students. -Managed paid and organic lead generation campaigns to expand the prospective student audience. Average conversion rate of 4%, industry average 1%. -Created a marketing mix for social, web, print, and podcast that turned attention media into mention media (conversion of reach to shares, saves, etc.) Average conversion rate across tactics was 5%.
-Presented to multiple stakeholders about marketing efforts and telling the story of Warner College. Audiences ranged from 10 - 200 people. -Maintained an annualized ROI of 4% yield rate, to support budgetary needs and ensure student success. -Supervised student staff members to support admissions and marketing goals, by coaching and mentoring them to grow as professionals.
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