Grupo ACPChief Marketing Officer (CMO) / Executive Board Member
Oct. 2023São Paulo, Brazil* Strategic Planning and Expansion: Led the three-year strategic planning for all four companies, focusing on sustainable growth, innovation, and alignment with corporate goals. Established an integrated management structure with a results-oriented approach.
* Financial Turnaround and Transformation: Actively contributed as a member of the TBS management committee on a strategic turnaround project. Within one year, we significantly reduced annual losses from R$2 million to R$750,000, implementing a recovery plan focused on operational efficiency and revenue growth.
* Integrated Marketing Management: Oversaw and executed marketing and branding strategies for Marcos Martins Advogados, strengthening market presence and consolidating brand image. Efforts resulted in a 106% increase in organic exposure and a 95% rise in lead generation, significantly impacting brand position and recognition, including top national and international legal rankings.