The Hershey CompanyDigital Commerce Specialist
Aug. 2021 - Jul. 2022São Paulo, Brazil• Management of all online sales channels (B2C, B2E, B2P, B2B, Marketplaces and Apps), stock supply, pricing and promotional campaigns ensuring competitive prices and healthy profit margins;
• Development of communication strategies for CRM campaigns and paid performance media focused on conversions, ROAS, awareness, leads growth and retention;
• Team management and outsourced agency coordination, as well as interface and relationship with other departments of the company such as financial, fiscal, sales, marketing and production sectors;
• Prospecting and implementing new tools and solutions to improve the company's digital channels and processes, with high focus on usability and navigation through SEO, UX and general customer experience;
• Planning and management of annual budget, sales, payments and other goals and KPIs in the area.