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Work Background
JLRMarketing And Public Relations Specialist
Mar. 2024Brazil
The Hershey CompanyDigital Commerce Specialist
Aug. 2021 - Jul. 2022São Paulo, Brazil• Management of all online sales channels (B2C, B2E, B2P, B2B, Marketplaces and Apps), stock supply, pricing and promotional campaigns ensuring competitive prices and healthy profit margins;
• Development of communication strategies for CRM campaigns and paid performance media focused on conversions, ROAS, awareness, leads growth and retention;
• Team management and outsourced agency coordination, as well as interface and relationship with other departments of the company such as financial, fiscal, sales, marketing and production sectors;
• Prospecting and implementing new tools and solutions to improve the company's digital channels and processes, with high focus on usability and navigation through SEO, UX and general customer experience;
• Planning and management of annual budget, sales, payments and other goals and KPIs in the area.
Valdac Global BrandsE-commerce Supervisor
Oct. 2020 - Aug. 2021São Paulo, Brazil• Creation and execution of marketing strategies allied to technology and digital transformation, seeking to provide a seamless and premium shopping experience to the end customer;
• Responsible for digital research, data-driven CRM, SEO, UX and paid performance media campaign strategies with focus on conversion, awareness, and lead generation;
• Team management, analysis and monitoring of sales performance and KPIs, defining objectives seeking measurable results, such as increased ROI, cost reduction and revenue increase;
• Management of online stores with suppliers and outsourced partners, stock supply, digital communications and promotional campaigns;
• Prospection, negotiation and integration with new marketplaces, loyalty platforms, and solutions for website optimization;
• Budget, payments, projects and reports management seeking the continuous improvement of the company's processes.
Valdac Global BrandsMarketing Specialist
Oct. 2018 - Oct. 2020São Paulo, Brazil• Development and execution of marketing and branding strategies, as well as control and monitoring of all communication of the company’s fashion brands: Siberian and Crawford;
• Creation, planning and execution of all advertising campaigns, photoshoots and influencers campaigns;
• Interface and relationship with influencers, celebrities, agencies, press offices, suppliers, creative team, style
department, sales teams, visual merchandising, stores and malls;
• Organizing and directing events and sales-driven campaigns, as well as partnerships with other brands;
• Management of social media platforms, content production and KPI analysis;
• Project management and implementation of the e-commerce websites for both brands.
Restoque S/ASocial Media Marketing Specialist
Jun. 2016 - May. 2018São Paulo Area, Brazil• Management of social media channels and digital platforms, producing content, participating in online projects and actions focused on selling the brands Le Lis Blanc, Dudalina, Rosa Chá, John John and BO.BÔ;
• Analysis, monitoring of metrics and consolidation of reports for media optimization;
• Executive co-production of Le Lis Magazine, from briefings and shootings, to layouts and copywriting;
• Coverage of events and brands' launches, press, celebrities and influencers relations;
• Briefing, approvals and relationship with agencies and other areas such as design and e-commerce, managing
suppliers and invoice payments.
Nails IncHead Of Customer Care
Jun. 2015 - Oct. 2015London, United Kingdom• Delivering exceptional assistance to customers across all contact channels, including telephone, email and social media;
• Resolving customer complaints quickly and effectively turning negative situations into positive solutions;
• Communicating customer feedback to the appropriate sector, shaping improvements and innovation.
Style IncorporatedStyling Assistant
Jun. 2014 - Sep. 2015London, United Kingdom• Styling, visual merchandising and sales assistance, providing the customer with the best experience;
• Assisting in the organization of fashion events and press relations;
• Freelancing for stores such as Selfridges, Harvey Nichols and Isabel Marant.
Style CompareMarketing Intern
Jun. 2014 - Sep. 2014London, United Kingdom• Social media management and content creation for the blog and website;
• Technical performance monitoring and maintenance of website;
• Press coverage of events such as LC:M, Graduate Fashion Week amongst others.
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