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Work Background
RACSenior Proposition & Strategy Manager - Strategy & Commercial Propositions
Feb. 2024Walsall, England, United Kingdom
CrowdcubeAngel Investor
Jun. 2021 - Jun. 2024EuropeHelping upcoming businesses to meet their potential.
RACSenior Proposition and Strategy Manager - Business
Mar. 2019 - Feb. 2024London, United Kingdom and FranceIn this role, I work within our Banking & Financial Services accounts, helping to create and deploy marketing and new product strategies to increase file size of their added value propositions. These propositions include a range of RAC breakdown products.
Working closely with the banking partner teams, my work is spread across the Head office, contact centres, branches, and other businesses within the groups.
Key successes in this role include:
★ Principal lead for a new challenger bank tender. Won the tender and then led the implementation. Worth in excess of £25 million.
★ Identified a need, wrote and delivered a key strategic research and recommendations paper to help a client with their attrition problem.
★ Delivered key communications and training of services across several call centres, bringing the 'service to life'.
★ Delivered consistent multi-channel communications to ensure service messages reflected key USPs.
★ Delivered a key insight for product development and supporting research, identifying 25% of the existing base would purchase this new product, worth in excess of £300m revenue p.a.
★ Delivering a partner's new product, utilising international project management skills.
★ Led and won the tender for providing Breakdown services to a large new UK Bank.
Chalet Habère-PocheJoint Owner, Chalet Manager and Digital Marketing Manager
Jul. 2018 - Jun. 2024Habère-Poche, FranceManaging all aspects of business development, leading to hitting and exceeding year 1 and year 2 targets (bookings and digital impact). Activities have included shaping and directing business strategy, managing sales and all aspects of digital marketing. Working closely with French accountant to ensure compliant business operation. Oversaw staff, ensuring all team members met exceptional standards of customer service. Key Accomplishments:
★ Property ready to receive guests within 1 month of purchase.
★ Secured bookings 90% of previous owners annual revenue, in only 4 months of being open,
★ Launched website and listings across all major booking platforms, ★ Achieved a 5 star rating from all guests across key metrics.
★ Created and deployed digital 'belief' based marketing program, leading to increase in followers and directly related sales.
RACHead of Product and Propositions Secondment
Sep. 2017 - Feb. 2018Bristol, United KingdomSuccessfully stepped up to complete the ‘Head of’ role during a Director transition period.
RACSenior Product & Proposition Manager - UK, European, Telematics and SME
Nov. 2014 - Feb. 2019Bristol (UK) and GenevaThe RAC is one of the largest, but the most innovative vehicle breakdown service in the UK. In this role, I led the development of a £350m product suite, ensuring performance objectives are hit and growth targets continually surpassed. This role initially encompassed Consumer Breakdown, and has grown rapidly to include Consumer Telematics, European, and Small & Medium Business. I also deliver services with European partners. Some key accomplishments here include: ★ Engaged with European partners to launch a 5-star Defaqto rated product that generated £1.8m revenue and increased overall European Average Revenue Per Sale by 2%.
★ Aggressively reduced complaints across all consumer product lines through deep-dive analysis and collaboration with external stakeholders, leading to savings of 26% in spending on complaint resolution. ★ Delivered a major new product pilot – from strategy to roll out – with 85% of participants happy to recommend the product to a friend.
★ Delivered key strategic research and plan for the SME sector.
allpay LimitedBusiness Innovation Manager
Aug. 2012 - Nov. 2014Hereford, United KingdomHere, I directed end-to-end product development, conducting market research and establishing benchmarks for product design and performance. I built the business case for cutting-edge product innovation with key decision makers and stakeholders. Also, I managed product roll out in close collaboration with the product, sales, and executive teams.
Some key accomplishments here include: ★ Secured projected profits of £100k per year by identifying and addressing a crucial missing piece of the money-flow value chain. ★ Offset significant costs associated with recent welfare reform by creating a new product for housing associations and their tenants that is projected to generate £600k profit over five years. ★ Saved time and resources by designing and implementing a new product development workflow that fast-tracks ideas based on their achievability and profitability.
First Sight Studios LimitedFounder and Joint Managing Director
Jan. 2010 - Aug. 2012Bristol, United KingdomIn this position, I took full control of all aspects of business development, hitting and surpassing shareholder growth expectations. I shaped and directed business strategy in addition to managing all business financials, sales, and marketing. Also, I oversaw nine staff, ensuring all team members met exceptional standards of customer service.
Some key accomplishments here include: ★ Built the business from scratch, leading all hiring, office operations, marketing, product development, finance, and new-business generation, launching ahead of schedule and under budget.
★ Exceeded first and second-year sales targets, hitting £100k in year two.
★ Developed and implemented a multi-channel marketing plan that delivered healthy growth and customer retention and won industry-accreditation within nine months of launch.
★ Developed and managed the running of the market research arm of the business.
Lloyds TSBSenior Proposition Development Manager
Jan. 2008 - Dec. 2009Newport, United KingdomIn this position, I achieved cut-through in a busy marketplace by crafting targeted propositions that consistently resonated with key audiences. Managed the launch of the Home Insurance Seller Comparison Tool, which was used to generate ten-thousand price comparisons a week.
Some key accomplishments here include: ★ Directed the implementation of ‘The 5-Star Promise’ – a guarantee that the product is ‘the best in the market’ – contributing c.4k sales to 2008 Retail Bank targets.
★ Received the Lloyds TSB People Performance: Gold Award for developing the Defaqto Comparison Tool, on time and to budget.
★ Conducted multiple interviews with newspapers and radio stations that generated free publicity worth £1/2m in advertising spend and reached 2.5m people.
★ Managed the cross-function team that designed a new insurance product which generated £400m profit in the three years after launch.
Lloyds TSBSenior Proposition Manager
Apr. 2005 - Jan. 2008Newport, United KingdomHere, I managed BAU activity and contributed to the drive for profitable growth across multiple channels.
Some key accomplishments here include: ★ Refreshed and relaunched a flagship home insurance product, increasing profits by c.£2m in the nine weeks after launch. I also possess additional experience as the Senior Proposition Manager (Motor, Travel, and Pet Insurance) with Lloyds TSB, Senior Proposition Manager (Insurance) with Lloyds TSB, Group Product Marketing Manager with DX Network Services, UK Marketing Manager (Home Infrastructure) with British Gas, Product Manager (Home Services) with British Gas, Strategy Manager (Retail) with EdF Energy, Product Development Manager (Marketing) with London Electricity, Marketing Manager with Tigervision, and with National Account Manager with Cimberio.
DX Network ServicesGroup Product Marketing Manager
Jan. 2004 - Dec. 2005Principle responsibility was to champion the product range throughout the business, manage the P&L and co-ordinate & drive cross company activity for product growth in the B2B market.
Achievements include: - Successful launch of four new products & services that will generate direct revenue of c.£5M in the first year and £20M in subsequent years; - Improved processes to reduce cost and simplify the customer touch points; - Design & implementation of a new product & pricing structure; - Development of an effective sales & marketing plan and management reporting; - Developed a range of new channel sales opportunities.
British GasProduct Manager - Home Services
Jan. 2001 - Dec. 2004Principle responsibility for the development & launch of a new service that extended the BG brands outside its core work area and would contribute over £40M LTV to British Gas/ Centrica. Key activities included proposition development, cross-functional team management, 3rd party and internal negotiations, and campaign development.
EDF EnergyStrategy Manager - Retail
Jan. 1999 - Dec. 2001London, United KingdomThe Consumer Marketing project owner for development of the strategy & marketing plans for a new business telecom division; estimated business value of £400M within 4 years.
London ElectricityNew Product Development Manager
Jan. 1997 - Dec. 1999London, United KingdomPrinciple responsibility for the development & launch of a B2C telephone payment service, their national dual-fuel service and a price comparison tool (the first in the UK).
TigervisionMarketing Manager
Jan. 1996 - Dec. 1997London, United KingdomCreation and deployment of B2B marketing initiatives to drive leads for this start-up company.
Cav. Uff. Giacomo Cimberio S.p.A.National Account Manager
Jan. 1994 - Dec. 1996London, United KingdomWorking as part of the B2B UK sales arm for this Italian valve manufacturing company. Field and office based.
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