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Work Background
GoldCare® - Health & WellnessMarketing Manager
Apr. 2024Florida, United StatesIn charge of developing and implementing strategic marketing plans to drive brand awareness, customer engagement, lead generation and revenue growth. My responsibilities include managing budgets, coordinating with cross-functional teams, and leveraging AI marketing tools to boost productivity and produce content.
FEBACAPITALMarketing Manager
Apr. 2019 - Sep. 2023FEBACAPITAL is a Venture Capital that does pre-seed and seed rounds of investments (early start-up stages). As the marketing team leader, I was responsible for understanding the business model and setting goals with each CEO, most of which related to lead generation and brand awareness. Ventures I’ve set the marketing plan (diverse niches): 1. Abrahão - digital menu - https://www.abrahao.com.br/ 2. Atletis - platform for sportive events and online ticket sales - https://www.atletis.com.br/ 3. Coalize - tech platform for Human Resources - https://www.coalize.com.br/ 4. Cobre Fácil - Invoice SaaS - https://www.cobrefacil.com.br/ 5. Chawork - Recruitment platforms - https://chawork.com.br/ 6. Credoro - B2B credit loan - https://www.credoro.com.br 7. Consolide - trademark - https://www.consolidesuamarca.com.br/ 8. Deliway - food delivery - https://www.deliway.com.br 9. Inovar - ERP software system - https://www.inovarsistemas.com/ 10. Leoa - tax refund - https://www.leoa.com.br/ 11. Topway - English courses - https://www.topwayschool.com/
FIFCOEcommerce Product Manager
Nov. 2018 - Oct. 2019Costa RicaI was involved in a B2B e-commerce project that was part of the Digital Transformation goal of the company. The project was about creating an application where retailers could order products independently. FIFCO is the largest beverage company in Costa Rica. I was part of a diverse skill team (people from different bachelors) and a multicultural team (Peru, Costa Rica, Brasil, México, Nicaraguá, Argentina). Agile methodology was used in this project.
SinchCommunity Manager and Lead Generation
Apr. 2017 - Aug. 2018São Paulo Area, BrazilResponsible for leading marketing operations and supporting the sales team; Proposing and developing creative processes to increase and optimize the leads database; Driving success for digital marketing efforts through SEO and web analytics monitoring; Close relationships with agencies and third parties to leverage the leads' growth. Managing integrations with different channels and platforms such as:
- Pipderive
- RD Station
- Rock Content
- Zendesk
- MailChimp
Enken AgencyDigital Planner
Dec. 2016 - Apr. 2017São Paulo Area, BrazilCreating monthly social media content calendars; Work closely with copywriters and graphic designers to manage creative content; Identifying emerging trends and developing strategies on how these relate to client needs; Assist to manage the measuring, monitoring, and report on the marketing campaign.
Youreka Campouts Pvt Ltd.Digital Marketing Manager
Mar. 2016 - Oct. 2016New Delhi Area, IndiaChosen by Youreka Company as a Global Talent through AIESEC (international internship program) to work with Digital Marketing. In charge of all design, planning, and execution of marketing strategies on online platforms; Responsible for building relationships with customers, potential customers, industry professionals, and journalists fruitfully.
LogbookDigital Marketing Specialist
Sep. 2014 - Jan. 2016São PauloSocial media management and content creation; Focus on to keep the user retention and usability experience on the app; Performance and user feedbacks to roll out related optimization methods accordingly.
Uakari AngencySocial Media Analyst
Jun. 2014 - Jul. 2015São PauloResponsible for implement all social media and communication campaigns; Collect data, analyze it, and present it to help the team make better decisions.
Aldeia BrasilSocial Media Assistent
Jan. 2013 - Jan. 2014São PauloResponsible to insert Product sales on the website (packets, national and international hotels, tickets, etc.) Social media management and web marketing product; Benchmark.
Portal eCycleInter Social Media
May. 2012 - Oct. 2012São PauloDaily updates on social media sites; Search for relevant news which involves recycling subject and update at excel project.
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