More than 14 years of experience focused on Product Management, Growth, Strategic Planning, Startups, Innovation and Ecommerce with internation experience in Latam (Brazil an Mexico).
Product Development and Management of digital products, data plattforms, apps, CRM implementation, growth, conversion funnels and SEO oriented products and knowledge of AI and LLM algorithms.
Strong Analytical skills orienting company roadmap for growt and innovation.
Company Leadership working with stakeholders and orienting OKRs and Product Development to align with business objectives.
Strong experience working side to side with engineering, UX, devops and Data as a multidisciplinary team using Agile Methodology (SCRUM and Kanban) in order to build strong team relationships that build great products.
Self started professional with great interpersonal and communication skills, having worked with all levels of the company, from stakeholders to day to day operations and delivery.
I developed the growth strategy and the businnes for Viva Decora - from scratch to the largest interior portal in Latam.
Recruited and established the Product, UX and Data Science team in Madeira Madeira, with impactful products launched, such as the app (sales channel that in one year became the company's largest) and the launch of a new PIM and a CMS oriented to headless architecture, which allowed Madeira Madeira to increase the conversion of its website and establish itself as a market leader by increasing its market share. Leadership of Strategies, Roadmaps and building Product teams.More...
Elisa Contrucci
@GoldCare
Verified
I have demonstrated expertise in promoting products and services from scratch.
Creating marketing strategies, crafting compelling brand messaging (I love copywriting), and leveraging brand growth.
Extensive experience in organic and paid lead generation, nurturing inbound marketing funnels, and brand positioning.
I am a solution-oriented person and bring this approach to my daily work.
As a team leader, I am committed to mentoring people to keep a good work environment and bring positive results for the company (happy employees achieve more).
I am also passionate about the digital universe and human behaviour. Understanding how the human mind works is one of the key factors for any product or service to succeed.More...