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Network Power<100 people
Roles
💸75%
Marketing
✨50%
Business Owner
📝50%
Influencer or Blogger
Geos
Work Background
Lux Group MarketingExecutive Creative Director
Jun. 2025West Palm Beach, Florida, United StatesFounded a multi-brand luxury lifestyle and design collective encompassing interior design services, e-commerce fashion (Luxlife Brands), and boutique digital branding (Lux Group Marketing). Lead brand direction, visual identity, and business strategy while overseeing sales, client relations, creative production, and operational growth. Built luxury brand portfolio across interiors, fashion, and lifestyle markets
Directed full creative development: brand identity, visual content, campaigns, and digital strategy
Oversaw e-commerce operations, merchandising, and luxury customer experience
Generated high-ticket client relationships in design, retail, and hospitality sectors
Designed luxury spaces and showroom experiences with a refined, modern aesthetic
Led social media and influencer partnerships to build brand awareness and digital presence
Managed marketing, content, and sales execution across multiple platforms
Developed strategic partnerships, vendor relationships, and PR outreach
Drove revenue growth through creative brand strategy and elevated client experience Key Skills: Luxury Branding | Interior Design & Styling | E-Commerce | Digital Marketing
High-Ticket Sales | Creative Direction | Client Experience | Visual Merchandising | Partnerships
Hästens BedsHÄSTENS Manager
May. 2024 - Aug. 2025Birmingham, Michigan, United StatesLed showroom operations, managing daily sales activities, client relations, and team performance to uphold Hästens' luxury brand standards. Drove revenue growth by 40% through strategic sales initiatives, client engagement, and refined product presentation techniques. Cultivated a high-net-worth client base, increasing UHNW customer acquisition by 25% through exclusive events and personalized service experiences. Implemented up-selling and cross-selling strategies, resulting in a 20% boost in average transaction value. Trained and mentored sales staff, ensuring consistent brand messaging and superior client service delivery. Collaborated with marketing teams to launch targeted campaigns that aligned with Hästens' premium positioning. Managed showroom inventory, product displays, and visual merchandising in accordance with global brand standards. Closed high-value deals and maintained long-term relationships with key clients, generating over $300,000 in annual sales. Analyzed sales data and KPIs to optimize performance, client targeting, and team efficiency.
Luxlife Brands / Envy NYCDirector of Sales & Marketing
Jan. 2019Founded and scaled a profitable luxury e-commerce brand, achieving 50%+ annual revenue growth. Built acquisition funnels and retargeting campaigns reducing cart abandonment and increasing conversion rates. Negotiated vendor contracts, pricing, and fulfillment processes to maximize profit margins and customer satisfaction.
Sapphire Luxury HomesResidential Interior Design + Project Management
Sep. 2016 - Sep. 2017Birmingham, MichiganRole of Interior Designer and Selection Specialist: Responsible for guiding clients though the Exterior and Interior Selection process in an enjoyable and knowledgeable manner with consideration to timelines and budgets. Typical project timeline: 12 month period and workload was approximately 10 new residences 2016-2017 Creation of a 90 day selection schedule (according to the construction process) to guide clients though our preferred vendors and to establish their specific design needs. Developed and fostered a level of quality and professionalism with clients and vendors Clearly communicated on changes with Construction Managers and GC’s throughout project duration regarding design concept, design execution and final reveal Developed pre-construction/bidding documentation that clearly conveys design intent, documented products and vendor selections Developed finish packages and specs for exterior: brick/stone, doors/windows, electrical needs, ceiling designs and wainscoting, lighting and plumbing fixtures, appliances, flooring and trim, custom cabinetry, inspiration boards etc. Clearly define scope of work and specs for consistency on site Constantly expanding network of vendors and suppliers to provide our clients with optimal cost savings and to gain leverage on pricing Dedication to clearly define the project scope, project requirements while considering lead times, budgets, quantities and finishes Fostered a sense of confidence and trust with clients by recommending solutions that completely satisfied their needs and wants while balancing aspects of design aesthetics, project budgeting, and scheduling considerations
Art Van FurnitureCommercial Store Planning + Merchandising + Interior Design
Sep. 2014 - Dec. 2015Warren, MIInterior Designer for new store development in Illinois and concept design and execution of urban galleries in Michigan and Illinois. Developed strong team leadership opportunities when project scope was majorly interior related Collaboration with store design and construction team members: Project Managers, GC’s, Architects, Visual Merchandisers to complete projects on time and under budget Advanced knowledge of AutoCAD systems, including 3D Sketch Up modeling Space planning development of color and material presentations Ability to input base building drawings, furniture layouts and space plans into AutoCAD Project file maintenance per design and company standards Space planning, typical development and systems furniture layouts Product take-off, specification of systems and conventional product development of installation drawings Coordination and management of multiple projects: Over 50 stores throughout the Midwest, each with unique layouts, budget requirements and esthetic needs
The Home Depot CanadaMerchandising + Store Planning
Mar. 2012 - Jun. 2013Toronto, Canada AreaSupporting all 180 Home Depot locations across Canada for store layouts and fixture assemblies Analyzing planograms based on sales, profitability and inventory productivity Translated assortments into store specific planograms based on actual store bay count, bay dimensions, steel/fixtures and store environment Major projects involved in- Renovation of store fronts, mid-size appliances, restroom, & flooring departments
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