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Work Background
Communications Manager
Novo NordiskCommunications Manager
Dec. 2020Indonesia
Head of Public Relations
Rumah Sakit Pondok Indah GroupHead of Public Relations
Jan. 2019 - Dec. 2020Jakarta, Indonesia
Public Relations Manager
Rumah Sakit Pondok Indah GroupPublic Relations Manager
Jan. 2015 - Dec. 2018Greater Jakarta Area, Indonesia• Manage corporate communication and public relations for RS Pondok Indah. • Integrate communications over media relations, community relations, corporate magazine and digital activity. • Lead the formulation, writing and distribution of press releases and digital content. • Direct and supervise staff members and several agencies on a daily basis. • Serve as primary media contact directing all publicity and content creation for a variety of activities.
Associate Public Relations Manager
Rumah Sakit Pondok Indah GroupAssociate Public Relations Manager
Jan. 2014 - Dec. 2014Greater Jakarta Area, Indonesia• Generated press for RS Pondok Indah, landing the company in top-tier outlets. • Lead for partnership opportunities, which included cord blood banks, baby toiletries companies, etc. • Led outreach and coordination for various events. • Main media contact for all press inquiries with RS Pondok Indah. • Media prepped doctors and management team of RS Pondok Indah before media interviews • Gained PR exposure in print, broadcast and online for RS Pondok Indah.
Marketing Public Relations Analyst
PT. XL Axiata TbkMarketing Public Relations Analyst
Jun. 2011 - Dec. 2013Greater Jakarta Area, Indonesia• Provide marketing public relations strategy in coordination with marketing public relations agency and share it with region office as their guidance in making regional marketing public relations activities. • Provide and execute marketing public relations plan for particular product based on the agreed strategy. • Plan and coordinate with a variety of stakeholders within the Company to plan and organize media update(s) • Liaise with Brand Development and Public Relations team for any PR activities which involving XL Management/BOD for press release when particular campaign launched. • Plan and provide media placement strategy for corporate news. • Managing marketing public relations yearly budget and campaign budget.
Consultant
Stratcom - EdelmanConsultant
Jan. 2010 - Jun. 2011Greater Jakarta Area, Indonesia• Responsible for the PR strategy, budgeting, planning and day-to-day management of public relations campaigns for a portfolio of client accounts. • Develop a comprehensive program presenting the client’s corporate information and the corporate message to a multifaced audience using multiple platforms. • Drafting written PR materials, coordinating events, maintaining client and media contacts, managing project performed with and by others and supervising more junior staff. • Actively participate in new business pitches.
Promotion Coordinator
Sedaya Citra MediaPromotion Coordinator
Sep. 2009 - Dec. 2009• Responsible for the entire promotions plan for five print-media under Sedaya Citra Media: Tabloid Bintang Indonesia, Tabloid Bintang Home, Tabloid Aura, Majalah Teen, and Urban Style Magazine. It included events activation, media relations, and marketing communications.Develop specific Action Plans on clients brief to deliver clients’ objectives. • Maintain the image of Sedaya Citra Media as a group of entertainment print media. • Organize and/or participate in trade shows, conventions and promotional events.
Marketing Public Relations Officer
TRANS7Marketing Public Relations Officer
Jul. 2006 - Aug. 2009Greater Jakarta Area, Indonesia• Plan media placements regarding on new programs, special programs, special occasion (re-launching, anniversary, Ramadhan, etc) – includes budgeting. • Design print ads, coordinating with Promotion & Graphic Department • Deal with non-TV media (print, radio, online) to promote programs or events. • Involved in other corporate communication activities such as media relations and CSR campaign.
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