BrandTruth CoSenior Digital Strategic Creative
Jul. 2018 - Oct. 2019Johannesburg Area, South AfricaWithin the creative division at BrandTruth//DGTL, I led digital creative outputs across diverse channels, networks, and platforms for key clients. My key responsibilities encompassed: - Managing a team that produces mobile first digital content.
- Driving the learnings and implementation of Google Marketing Platform within agency. - Implementing agile principles, values, and practices to increase company effectiveness. - Understanding and interpreting creative briefs and deliverables.
- Developing concepts and drive conceptual thinking and output.
- Developing creative solutions to complex design challenges.
- Developing and designing brand identity systems and assets.
- Utilising a variety of software to create high-quality visuals.
- Adapting design concepts to different media formats, including web, social media, print, and video.
- Working with platform partners to produce content that is first to market in South Africa: Snapchat Lens's, Snapchat Filters, War Rooms, Livestreams, Vertical 6" Videos, Programmatic Banners, HPTO's, Live Tweeting and Rich Media content.
- Coordinating with cross-functional teams to ensure brand consistency across all channels.
- User experience and interface design, ensuring seamless and intuitive digital interactions.
- Analyzing marketing data to develop insights that informed future marketing decisions.
- Participating in concept presentations, client feedback meetings and preparing client-facing materials. Clients/Brands: FNB Brand, FNB Retail, FNB Sponsorships, Sony Mobile ZA, Hyundai, Respublica Student Living and Pack Leader. Platform Partners: AdDynamo (Snapchat, Twitter and Spotify), Facebook Africa, Blue Robot and Sprout.