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Work Background
MultiChoice GroupDigital Creative Lead - Group Digital
Sep. 2020
Grid WorldwideSenior Digital Creative
Nov. 2019 - Aug. 2020Johannesburg Area, South AfricaAs part of the TBWA family, Grid embodies the "Make It Mean Something" ethos, emphasising meaningful digital experiences. In a global agency setting, my key responsibilities encompassed: - Managing a team that produces digital first content.
- Driving the learnings and implementation of digital platforms within agency. - Driving innovative digital thinking in future-proofing brands. - Innovating within digital platforms to drive first-to-digital experiences (gamification).
- Implementing agile principles, values, and practices to increase company effectiveness. - Understanding and interpreting creative briefs and deliverables.
- Developing concepts and drive conceptual thinking and output.
- Developing creative solutions to complex design challenges.
- Developing and designing brand identity systems and assets.
- Utilising a variety of software to create high-quality visuals.
- Adapting design concepts to different media formats, including web, social media, print, and video.
- Working with platform partners to produce content.
- Coordinating with cross-functional teams to ensure brand consistency across all channels.
- User experience and interface design, ensuring seamless and intuitive digital interactions.
- Analyzing marketing data to develop insights that informed future marketing decisions.
- Participating in concept presentations, client feedback meetings and preparing client-facing materials. Clients/Brands: Absa, Brand South Africa, Adumo, Eyowo (Africa), Softcom (Africa), Inverroche, Hyundai, Saint, Marble, MTN, Rombot (Global), Alexander Forbes and DiDi Russia.
BrandTruth CoSenior Digital Strategic Creative
Jul. 2018 - Oct. 2019Johannesburg Area, South AfricaWithin the creative division at BrandTruth//DGTL, I led digital creative outputs across diverse channels, networks, and platforms for key clients. My key responsibilities encompassed: - Managing a team that produces mobile first digital content.
- Driving the learnings and implementation of Google Marketing Platform within agency. - Implementing agile principles, values, and practices to increase company effectiveness. - Understanding and interpreting creative briefs and deliverables.
- Developing concepts and drive conceptual thinking and output.
- Developing creative solutions to complex design challenges.
- Developing and designing brand identity systems and assets.
- Utilising a variety of software to create high-quality visuals.
- Adapting design concepts to different media formats, including web, social media, print, and video.
- Working with platform partners to produce content that is first to market in South Africa: Snapchat Lens's, Snapchat Filters, War Rooms, Livestreams, Vertical 6" Videos, Programmatic Banners, HPTO's, Live Tweeting and Rich Media content.
- Coordinating with cross-functional teams to ensure brand consistency across all channels.
- User experience and interface design, ensuring seamless and intuitive digital interactions.
- Analyzing marketing data to develop insights that informed future marketing decisions.
- Participating in concept presentations, client feedback meetings and preparing client-facing materials. Clients/Brands: FNB Brand, FNB Retail, FNB Sponsorships, Sony Mobile ZA, Hyundai, Respublica Student Living and Pack Leader. Platform Partners: AdDynamo (Snapchat, Twitter and Spotify), Facebook Africa, Blue Robot and Sprout.
Kagiso MediaDigital Brand Strategist
Mar. 2017 - Jul. 2018Sandton, JohannesburgManaging brands and brand partnerships within Kagiso Media whilst developing new brands and products within the group. My key responsibilities encompassed: - Understanding and interpreting creative briefs and deliverables.
- Developing concepts and drive conceptual thinking and output.
- Developing creative solutions to complex design challenges.
- Developing and designing brand identity systems and assets.
- Utilising a variety of software to create high-quality visuals.
- Adapting design concepts to different media formats, including web, social media, print, and video.
- Coordinating with cross-functional teams to ensure brand consistency across all channels.
- User experience and interface design, ensuring seamless and intuitive digital interactions.
- Collaborating with full-stack developers to manage and maintain digital properties. - Analyzing marketing data to develop insights that informed future marketing decisions.
- Collaborating with the executive team on new product development.
- Participating in concept presentations, client feedback meetings and preparing client-facing materials. Clients/Brands: Vodacom, Robert Marawa, Mega8, Adjoin, Jacaranda FM, East Coast Radio, Urban Brew Studios, Juta, ReelAfrican, Mediamark, Knowledge Factory, KLA, Sound Bar and KTH.
FYI GroupCreative Director & Strategist
Oct. 2016 - Jan. 2017Johannesburg Area, South AfricaIn a collaborative capacity, I worked closely with seasoned professionals to meticulously curate and uphold creative assets on digital, social and traditional outputs. My role was instrumental in expanding and sustaining the digital presence for brands, effectively connecting with their audience whilst growing the FYI Online platform in South Africa and Africa. My key responsibilities encompassed: - Collaborating with cross-functional teams to ensure customer inquiries are addressed. - Working with a creative team to write creative briefs and deliverables.
- Working with a creative team to understand and interpret creative briefs and deliverables.
- Collaborating with a team to develop concepts and drive conceptual thinking and output.
- Developing creative solutions to complex design challenges.
- Developing and designing brand identity systems and assets.
- Conceptualising, developing and designing creative campaigns.
- Utilising a variety of software to create high-quality visuals.
- Adapting design concepts to different media formats, including web, social media, print, and video.
- User experience and interface design, ensuring seamless and intuitive digital interactions.
- Analyzing marketing data to develop insights that informed future marketing decisions.
- Using data analysis to measure the success of design efforts and inform future design decisions.
- Social media planning and management to optimize brand presence and engagement.
- Streamlining and optimising business operations for enhanced efficiency and profitability. Clients/Brands: Centaur Consulting, BMW, AutoZA and Imagem.
Shazam MediaJunior Art Director
Dec. 2015 - May. 2016Johannesburg Area, South AfricaAs an integral member of a dynamic creative team, I played a pivotal role in shaping inventive campaigns and producing graphic content for both print and online platforms. My key responsibilities encompassed: - Collaborating with cross-functional teams to ensure customer inquiries are addressed timely.
- Working with a creative team to understand and interpret creative briefs and deliverables.
- Collaborating with a team to develop concepts and drive conceptual thinking and output.
- Developing creative solutions to complex design challenges.
- Developing and designing brand identity systems and assets
- Conceptualising, developing and designing creative campaigns. - Utilising a variety of software to create high-quality visuals.
- Adapting design concepts to different media formats, including web, social media, print, and video.
- Participating in concept presentations, client feedback meetings and preparing client-facing materials.
- Analyzing marketing data to develop insights that informed future marketing decisions.
- Using data analysis to measure the success of design efforts and inform future design decisions. Clients/Brands: ADT, Marvel, FNB, Coca-Cola, McDonalds and SAB.
Black Khaki Brand CommunicatorsJunior Art Director
Oct. 2015 - Nov. 2015Johannesburg Area, South AfricaUnder the mentorship of an Executive Creative Director, I concentrated on brand development, strategic planning, and graphic design. In my role as an Art Director, I operated within a dynamic team, collaborating with copywriters, strategists, and account managers. My key responsibilities encompassed: - Working with a creative team to understand and interpret creative briefs and deliverables. - Collaborating with a team to develop concepts and drive conceptual thinking and output. - Developing creative solutions to complex design challenges.
- Developing and designing brand identity systems and assets.
- Utilising a variety of software to create high-quality visuals.
- Adapting design concepts to different media formats, including web, social media, print, and video. - Participating in concept presentations, client feedback meetings and preparing client-facing materials. Clients/Brands: Dorsland, Socks Tonic, NWU and Buco.
Gaschette MagazineDesign Apprenticeship
Sep. 2013 - Oct. 2015Johannesburg Area, South AfricaCollaborating closely with Colin Davis and Steve Marais, I served as a graphic designer and art director, responsible for creating digital creative content for the online magazine. My key responsibilities encompassed: - Developing creative solutions to complex design challenges.
- Collaborating with cross-functional teams to ensure designs met business objectives.
- Utilising a variety of software to create high-quality visuals, including the Adobe Creative Suite.
- Adapting design concepts to different media formats, including web, social media, print, and video.
- Attending events and capturing photographic content for platforms. Clients/Brands: South African Fashion Week and Augustine Clothing.
Self-EmployedCreative Director
Jan. 2013 - Oct. 2016Johannesburg Area, South AfricaI led multifaceted brand development strategies within a freelance capacity that focused on traditional and digital outputs. My key responsibilities encompassed: - Understanding and interpreting creative briefs and deliverables. - Collaborating with clients to develop concepts and drive conceptual thinking and output. - Developing creative solutions to complex design challenges.
- Developing and designing brand identity systems and assets.
- Utilising a variety of software to create high-quality visuals.
- Adapting design concepts to different media formats, including web, social media, print, and video. - Developing and maintaining a comprehensive brand strategy. - Developing and maintaining brand identity guidelines.
- Collaborating with internal teams and external stakeholders to ensure that all design elements aligned.
- Developing and maintaining a library of brand assets that were easily accessible and up-to-date.
- Designing and developing digital experiences. - Researching and staying up-to-date on design trends.
- Training and supervising creative teams within client organizations.
- Participating in concept presentations, client feedback meetings and preparing client-facing materials. Clients/Brands: Vicky Crease Catering, IT Anywhere, OnceActive Gym and BlackBase.
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