Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
💸100%
Marketing
💬100%
Customer Service
🖋️100%
Copywriting
Geos
🇦🇪100%
United Arab Emirates
Work Background
Roc NationSenior Creative Director
Jan. 2023 - Aug. 2024As Senior Creative Director, I launched and constructed the label’s first Creative Services Department. I developed creative campaigns and marketing strategy across multiple artist, label and brand campaigns. I lead a team of 15 + Creatives in-house and externally through strategic Ideation and project development. Together we exponentially increased the creative content volume in everything from print to video. For me, it’s not just about the creation but the strategy behind it and I love what I do. Spearheaded the launch of the label's first creative services department
Directed creative initiatives and strategy as the lead for one of the most significant brand partnership campaigns with Puma
Effectively managed and led a diverse team of 15+ creatives; both in-house and external partners, overseeing multiple artist campaigns and label projects
Boosted the content creation volume by 112%, while decreasing rush releases by 31% and decreasing the rush related expenses by 26%
Formulated innovative ideation and creative strategy for the overall enhancement of the label's brand identity and artist campaigns
Served as a direct report to the label president, collaborating closely to conceptualize strategic initiatives for the label and multiple acts
Led comprehensive creative ideation and strategy sessions across all departments of the label, collaborating with label presidents and department executives and their teams to drive innovation and alignment
Produced and directed innovative projects across various artists and label campaigns, driving significant viewership while pushing the boundaries of creativity
Managed and oversaw sizable artist and content project budgets
PumaSenior Creative Director (Contract)
Jan. 2023 - Jan. 2024United States, New YorkAs a contracted Creative Strategist and Producer for Puma, I was brought on to lead and execute high-impact brand campaigns that aligned with cultural moments and amplified Puma’s presence in the music, fashion, and lifestyle spaces. My role involved developing creative concepts, producing original content, and managing cross-functional collaboration with internal teams and external partners, including Roc Nation. I played a key role in the rollout of campaigns like the 50 Years of Hip Hop celebration, which included product launches, influencer integration, on-ground activations, and digital storytelling. I helped shape the creative narrative, directed content shoots, and ensured the execution reflected both brand integrity and cultural relevance.
Roc NationCreative Director
Jul. 2021 - Jan. 2023Produced a comprehensive 40+ page Creative Services brand guide to spearhead the establishment of the label’s first creative services department
Strategically sourced, recruited, and assembled a diverse network of skilled graphic designers, editors, directors, cinematographers, and other visual artists
Led comprehensive creative ideation and strategy sessions with product managers, artist and artist management.
Disrupted the prevailing creative and marketing task structure with strategy refocusing efforts towards prioritizing artist development
Produced and directed multiple label and artist content campaigns and projects Cultivated artist relationships across the US and oversaw their content production
The ColabSenior Creative Director & Senior Strategist
Dec. 2017
Get Shot By A Girl Productions LLCCreative Director / Owner
Dec. 2007 - Jun. 2022Greater New York City AreaExciting, Daring and Innovative. Get Shot By A Girl Productions LLC is an explosively delightful production company that specializes in the art of Music Video, Film and Commercial work. With a specific focus on brand building and project development via social media, The brainchild of Taya Simmons has positioned itself as one of the premier production companies to assist independents in competing visually with the majors. The brands and artist range from Def Jam to Indie artists. The mission ? Make "Help the "Little Guy" compete with the "Big Guys" by providing superior creative and quality work! BOOM! The website is waiting for you to view Here! Visit now!! www.GetShotByAGirl.com
iN Demand NetworksProject Coordinator
Mar. 2005 - Sep. 2008
iN Demand NetworksCopywriter/Writer Producer
Mar. 2005 - Sep. 2008
iN Demand NetworksEditor
Mar. 2005 - Sep. 2008
Intch is a Professional Networking App for the Future of WorkSee more people like Taya on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
377831 people
18
Technologist, Project/Program Manager
15
Human Resources @ UB Greensfelder
15
Production manager/training Professor @ Daytona State College
94383 people
21
Freelance Graphic Designer + Brand Consultant @ bCurrent Design Co
16
Freelancer/Consultant/Content Creator
15
Founder & CEO @ Cultivating Digital Inc