Flow Events LtdManaging Director
Jul. 2006 - Jan. 2019WellingtonI started Flow Events Ltd in 2006 from a desire to work within the industry and specifically for Tertiary Education. My time as owner/operator gave me a broad range of experience in both running a business and the events industry in New Zealand. As a business manager, I learned to build and maintain business relationships within many sectors and groups (corporate and NGO, government, education agencies, iwi and community groups, non-profit organisations), strategise and negotiate for new business bids, plan and forecast for seasonal highs and lows, and manage staff and contractors. I regularly managed 6 – 10 staff teams at events, managed teams of student volunteers at events, and managed the full-time and part-time staff at Flow Events Ltd. I was responsible for the client/stakeholder/agency liaison between cross-sector groups on different projects within the education sector. In events, I managed conferences, seminars and meetings around New Zealand and one in South Africa. The largest conference I managed had 410 attendees. I intimately researched venues in each of the main cities within New Zealand, planned environmentally sustainable events from the early stages of ideas generation right through to on-site coordination, worked alongside marketing teams and communications teams within many of my clients’ organisations, developed marketing and communications strategies for conferences, and managed comprehensive budgets. Roles and responsibilities:
o Event strategy and planning
o Project management
o Environmentally sustainable conferences and events
o Event theming & design
o Committee management
o Web-based registration
o Financial management
o Logistical management (catering, audiovisual, entertainment, stationery, documentation)
o Speaker & sponsor liaison
o Sponsorship and exhibition sales
o Onsite coordination
o Staff management
o Business financing and forecasting