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Work Background
UCSF HealthMarketing and Project Manager
Jul. 2021San Francisco, California, United StatesLead cross-functional teams through complete project lifecycle while managing 30+ diverse creative projects simultaneously Serve as key liaison between hospital marketing leadership and creative teams to ensure strategic alignment Ensure projects remain on schedule and within budget constraints while meeting organizational objectives Identify and implement process improvements to enhance project management and creative workflows
JG CommunicationsCommunications and Marketing Consultant
Jan. 2018San Francisco Bay AreaDevelop and implement platform-specific social media strategies that drive measurable brand engagement Create integrated marketing plans that align messaging across multiple channels for cohesive brand presence Orchestrate strategic public relations campaigns to build and safeguard client reputations Plan and execute paid media campaigns that consistently deliver on client objectives Track and analyze performance metrics to optimize campaign effectiveness
MacKenzie CommunicationsSenior Director of Communications
Dec. 2017 - Jul. 2021San FranciscoCreated and implemented strategic marketing campaigns across healthcare, education, transportation, nonprofit and professional services sectors Developed content marketing strategies and communications assets for websites, blogs, social media, newsletters, and email campaigns Established community partnerships and internal communications programs that increased client visibility Mentored junior team members who achieved promotions within a year Maintained and expanded client relationships, resulting in long-term client retention
MacKenzie CommunicationsDirector of Communications & Client Services
Jan. 2016 - Dec. 2017San Francisco Bay Area
MacKenzie CommunicationsAccount Executive
Oct. 2012 - Jan. 2016San Francisco Bay Area
National MS Society, Northern California ChapterCommunications Manager
Jan. 2010 - Oct. 2012San Francisco Bay AreaAs the Communications Manager for National MS Society, Northern California Chapter, I managed external communication with event participants, donors, board members, and volunteers through newsletters and email marketing campaigns. I collaborated with various internal departments to effectively communicate advocacy milestones, research updates and available programs and services to the 84,000 Northern Californians affected by MS. I developed strategic marketing plans for the Chapter's two largest fundraising events to increase participation and revenue. In addition, I designed high-impact marketing collateral, served as the Webmaster of Chapter website and managed the Chapter’s social media presence.
Aloha CharityCommunications Volunteer
Jan. 2010 - Jan. 2011San Francisco Bay AreaThe mission of Aloha Charity is to support the education of underprivileged youth in the Bay Area. Aloha partners with local non-profits to find unique and fun ways to promote youth education. Through planning and hosting of social events, Aloha is able to raise money to provide students with the necessary tools for learning. Aloha is committed to hands-on volunteering, student interaction and sharing the joy of learning. We donate 100% of fundraising proceeds to sponsored educational organizations. Our members ensure that donations make a powerful and positive impact on the lives of Bay Area youth.In this role, I managed the communication initiatives for a nonprofit dedicated to supporting the education of underprivileged youth within the Bay Area. I worked to engage supporters and event participants with Aloha Charity through newsletters and email campaigns.
Dignity Health Sequoia Hospital Marketing Coordinator
Apr. 2007 - Jan. 2010Redwood City, CAAs the Marketing Coordinator for Sequoia Hospital, a not-for-profit community hospital in the San Francisco Bay Area, I was responsible for developing high-impact marketing collateral for top service lines. I managed communication for internal and external audiences; authored multiple press releases per quarter and managed media relations; and planned and executed numerous health lectures, hospital and community events. I served as the webmaster of facility website, managed online pay-per-click advertising, and SEO.
St. Mary's Medical Center, San FranciscoMarketing Assistant
Jun. 2006 - May. 2007
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