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Work Background
Mayfair Jets GroupMarketing Manager
Apr. 2024United Arab Emirates• Develop and execute a global brand strategy, strengthening Mayfair Jets' presence across international markets.
• Lead brand positioning and messaging across B2B and B2C segments, ensuring a consistent identity in the aviation sector.
• Oversee branding initiatives, contributing to Mayfair Jets winning "Leading Charter Broker of the Year" at the ICT Awards 2024 & “The Fastest Growing Aviation Solution Company” at the AAA awards 2024/25
• Build and maintain strong relationships with corporate partners, aviation authorities, tour operators, and key decision-makers.
• Work cross-functionally with Sales and Operations to ensure marketing strategies directly support revenue growth.
• Drive PR efforts, securing 5+ media placements in aviation and business publications, reinforcing industry credibility.
• Support Mayfair Jets’ expansion into new markets, including Europe, Asia, and the Middle East, by aligning marketing strategies with growth objectives.
• Conduct market research to identify new customer segments and tailor campaigns for different regions. • Work closely with leadership, to position Mayfair Jets for strategic growth in ACMI leasing, private jet charters and commercial charter operations.
• Develop and implement data-driven digital marketing strategies, leading to a 46% increase in website traffic year-over-year.
• Oversee corporate communications, ensuring consistent messaging across all aviation markets.
• Utilize Strong problem-solving skills to address challenges in dynamic aviation markets while ensuring the smooth execution of global marketing initiatives.
• Adapt quickly to industry shifts and market demands, developing agile marketing strategies
that drive growth.
The Els Club, DubaiMarketing Communications Manager
Jan. 2024 - Apr. 2024Dubai, United Arab Emirates
The Els Club, DubaiAssistant Manager Marketing Communications
Mar. 2022 - Dec. 2023Dubai, United Arab EmiratesReporting to Head Of S&M - Ashley Ross Develop, plan and implement marketing activities in line with the marketing strategy, emphasizing PR, Digital, and communications.
Create and design compelling campaigns across organic and paid social media, CRM, digital, and print. This includes writing and delivering copy, content, and storytelling, plus managing the design and production of any required promotional print.
Website management, SEO, PPC, third-party website management, and digital advertising. Social media planning and implementation, monitoring.
Manage press and influencer visits.
Asses and understand audiences, analyze market trends and competitors and compile benchmarks. Organize and oversee on-site photography, video shoots, press, and internal marketing shoots.
Attend events, such as significant Golf tournaments within the region for networking
Build and maintain relationships with external design, website developers, and PR companies.
Ensuring databases are clean and up to date using tagging and segmenting audiences, to best suit the business. Prepare monthly reports by drawing down, comparing, analyzing, and presenting data to measure the effectiveness of the strategy and campaigns.
Responsible for building our brand’s online presence and sales by working on various marketing campaigns. In charge of all digital channels to drive brand awareness and generate leads
Provide analytical reports of campaigns to H.O.Ds. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Design, build and maintain our social media presence. Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spending and performance based on the insights
Brainstorm new and creative growth strategies
The Els Club, DubaiMarketing and Content Executive
Feb. 2021 - Mar. 2022Dubai, United Arab EmiratesUtilize all social media platforms including, Facebook, Twitter, Instagram, LinkedIn and review site TripAdvisor to generate awareness for the facility including exploring and creating different public relations opportunities for the facility- Social Media Management
Assist to raise the profile of The Els Club through the development of active marketing strategies and communication programs in line with business objectives
Design support in the development of Company Websites and satellite websites
Design, production, and maintenance of internal and external literature as required across all departments
Assist in writing and distribute press releases liaising with media stakeholders to ensure appropriate coverage Support the sales team through the design, implementation and monitoring of sales and marketing campaigns and materials
Identify appropriate external event opportunities and arrange attendance including relevant support material
Secure and maintain relevant corporate memberships, trade press and sponsorships through appropriate soliciting activities
Develop, manage, and monitor social media forums and activity to generate interest Monitoring and update internal documents and systems to the best possible standards within our resources.
Operates key Cameras and Media equipment to showcase the facility. Maintain, and set-up all photography, video, audio, and lighting equipment.
Craft stories that are consistent with photography, mission, and communication goals.
Manage media by importing and backing up all media files.
The Track, Meydan GolfMarketing Coordinator
Apr. 2019 - Feb. 2021DubaiReporting to General Manager - Thomas Rourke Developing and executing marketing plans and strategies to promote the golf and drive revenue. Collaborating with the sales team to create and manage promotional campaigns to increase sales and revenue. Conducting market research to understand customer needs and preferences, and using this information to inform marketing campaigns. Creating and managing the production of marketing collateral such as brochures, flyers, and digital content. Coordinating and organizing events to promote the golf group beginner lessons, including tournaments, corporate events, and other promotional activities. Managing the golf course's social media presence and other digital marketing efforts, including email marketing campaigns, website updates, and online advertising. Analyzing marketing data and using this information to make strategic decisions about future marketing campaigns. Collaborating with other departments within the golf club and hotel to ensure that marketing efforts are aligned with broader business goals and strategies. Managing marketing budgets and ensuring that marketing campaigns are delivered within budget and on time. Monitoring and reporting on the effectiveness of marketing campaigns, using key performance indicators (KPIs) to measure success and identify areas for improvement. Staying up-to-date with industry trends and best practices in golf marketing and incorporating these into marketing plans and strategies.
Meydan Hotels & Hospitality Official PageFood And Beverage Assistant
Apr. 2016 - Mar. 2019UAE
Trident HotelsManagement Trainee
Nov. 2014 - May. 2015CochinCheck in/out,cashering,reservations,guest complaint handling,travel plan
The Westin Pune Koregaon Park - IndiaTrainee
Feb. 2014 - Apr. 2014PuneLuggage handling,guest assistance ,travel plan
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