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Work Background
Resolution AgencyDirector Search Engine Optimization
Jul. 2024Sydney, New South Wales, AustraliaClients: Suncorp Insurance, Suncorp Bank, Mazda, Hyatt, Transport Accident Commission, VPlates I create and implement commercially driven SEO strategies to help enterprise-level clients meet their business goals.
Cream Consulting IOFounder
May. 2024Sydney, New South Wales, AustraliaI help businesses in the wellness and travel sectors to make this world a healthier place and expand minds. I do this through helping them to grow their traffic, sales and revenue by doing the things that aren't their job!
G SquaredHead Of SEO & Content
Mar. 2022 - Feb. 2024Led and grew a multi-million dollar team of 17 SEO experts and Copywriters/AI prompt engineers, providing SEO and Content strategy and deliverables to our client partners across a range of verticals. I also worked closely with business directors and peers to pitch and win new business and to help develop the SEO service into an enterprise-level offering.
QantasManager, Digital Content & SEO Strategy
Apr. 2018 - Feb. 2022Sydney, AustraliaHigh performing multi-channel Content Strategy and SEO Manager. I led a team, working with multiple senior stakeholders to maximise Search revenue for Airline and drive commercial content initiatives for the business. My role:
- Owner of SEO channel strategy with a focus on website content and customer acquisition
- People management and development
- Senior stakeholder management across multiple departments
- Content strategy and execution across multiple channels, focusing on Onsite Content and including Social, Email, Onsite, for Airline and Travel products
- Leader of cross-channel data insights and analysis with other channel owners, working closely with Analytics, SEM and Meta Search teams.
- Business case and lean canvas creation
- Customer and category insights program
- Overseeing channel reporting & insights: using Adobe Analytics.
- Overseeing development squads to implement Technical SEO best practice
Resolution MediaSenior Content Manager
Nov. 2017 - Apr. 2018Sydney, AustraliaClients: Westpac, Tourism Australia, Weight Watchers, Telstra, Thorn, Cisco This role allowed me and my team to take on commercial Content Strategy across a number of channels, in addition to Organic Search, as well as developing the Content Product for Resolution Media to offer to clients. My role: - Developed the Content Product for Resolution Media
- Partnered with senior client stakeholders to drive business outcomes
- Led and developed my team
- SEO strategy, execution and project management
- Content Strategy and project management across multiple channels
- Rolled out client and internal training program
- Created consumer and category research and insights processes
- Delivered novel data driven and insight-led content and amplification recommendations - KPI consultation, content measurement, reporting & insights with Adobe Analytics
Resolution MediaSEO Manager
May. 2016 - Nov. 2017Clients: Tourism Australia, Weight Watchers, GSK, Ancestry, Johnson & Johnson This role saw me promoted to a management position, where I was proud to develop my direct reports, deepen client relationships and lead lucrative projects, such as Tourism Australia's Content Realignment - one of my proudest achievements at Resolution Media. My role:
- Client relationship management
- SEO strategy and recommendations
- Content strategy: including Tourism Australia's Content Realignment: worked with our client partners, Fairfax Media and Storyation to reimagine existing and new content to enhance SEO performance, user experience, engagement and conversions
- Monthly and quarterly SEO reporting and insights, with presentations to senior client stakeholders
- People management
- Client & internal training
Resolution MediaSenior SEO Executive
Sep. 2014 - May. 2016Sydney, AustraliaThis role allowed me to specialise in SEO, and build a deep understanding in this area. Clients: Tourism Australia and Johnson & Johnson: My role:
- Client relationship management and presentations - SEO recommendations
- SEO and overall web traffic reporting & insights
- Web traffic multi channel analysis and insights with Google Analytics
- Keyword research and targeting
- Consumer research and insights
- Competitor analysis
- Content gaps & recommendations
- Backlink building
- UX and UI recommendations
- Created and implemented internal SEO Intern training program to nurture new talent
Switched on MediaDigital Account Executive
Sep. 2013 - Jun. 2014Sydney, AustraliaClients: Nestle, McAfee and CareerOne This varied role enabled me to work with internationally known brands, across a variety of digital channels. My role:
- Account management, including client relationship and project management
- Social media strategy and execution - Twitter, Facebook and LinkedIn
- Social media community management
- Reporting: channel and competitor analysis
- Content editing: reviewing and editing web copy, EDMs, infographics.
- Paid social media campaigns - Twitter, Facebook and LinkedIn advertising
- Digital campaign planning and execution
- SEO audit
- Influencer outreach campaigns
BedsonlineDigital Marketing Coordinator
Feb. 2012 - Apr. 2013Sydney, AustraliaThis role allowed me to sink my teeth into a range of digital and ecommerce work, in an end-to-end environment, where I was able to quickly drive results. My role: - Wrote persuasive marketing copy for 3 websites: Beds Online, Pillows Online and Furniture Online.
- Reported on site performance with Google Analytics
- Optimised 3 websites for organic Search: keywords, product tags, meta-tagging, meta-descriptions and Google categorization to product pages
- Created social media content calendars and produced digital content
- Managed 3 Facebook pages
- Homewares product sourcing and pricing for PillowsOnline
Chateau Rouge LtdDigital Marketing Assistant & Copywriter
Jun. 2010 - Oct. 2010London, UKWorking at a London start-up to create copy about artisan tea was an exciting introduction to the world of digital content creation. My role:
- Writing and editing persuasive marketing copy for tea products on site
- Creating regular content for site blog
- Presenting brand to buyers at trade fairs
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