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Work Background
Public Relations Manager
PHGPublic Relations Manager
Apr. 2023 - Feb. 2026Phnom Penh, CambodiaDirected corporate communications, media relations, executive profiling, and award submission programs for a diversified corporate group. Key achievements: • Led and delivered corporate and CSR award submissions resulting in more than 10 regional and international recognitions, including Asia-Pacific Stevie Awards, Global CSR Awards, and Ragan CSR Awards • Expanded LinkedIn audience engagement by 109% through structured editorial planning and content development • Established and operationalized a media monitoring and reporting system that strengthened reputation management and crisis response readiness • Orchestrated communications for the Singapore Business Investment Forum, securing media coverage and strengthening corporate visibility • Improved corporate online visibility, with 8 of 10 priority keywords ranking on Google’s first page
Public Relations Manager
Prince Holding GroupPublic Relations Manager
Apr. 2023Phnom Penh, Cambodia• Corporate communications strategy development and execution • Award submissions • Press release • Content development • Event management • Crisis communications • Executive profiling
Public Affairs Head
Vattanac BankPublic Affairs Head
Apr. 2022 - Oct. 2022Phnom Penh, CambodiaOversaw corporate communications for digital banking initiatives and branch expansion. Key achievements: • Directed communications for the launch of Vattanac Bank App 2.0, strengthening brand visibility and customer awareness • Managed communications for provincial branch launches, reinforcing the bank’s regional presence • Produced and deployed corporate communications materials, press releases, and media engagement initiatives
Corporate Communications and Branding Manager
Sathapana Bank Corporate Communications and Branding Manager
Aug. 2021 - Mar. 2022Phnom Penh, Cambodia• Corporate branding strategy development and execution • Public relations • Creative services management • Press release • Copywriting • Corporate newsletter • Annual report • Award submissions
Branding and Marketing Strategy Manager
Sathapana Bank Branding and Marketing Strategy Manager
Apr. 2019 - Jul. 2021Phnom Penh, Cambodia• Brand and marketing strategy development and execution • Corporate branding development and implementation • Creative services management • Advertising • Copywriting • Corporate newsletter • Award submissions • Project management • Market research • Competitor analysis
Corporate Communications and Branding Manager / Branding and Marketing Strategy Manager
Sathapana BankCorporate Communications and Branding Manager / Branding and Marketing Strategy Manager
May. 2017 - Mar. 2022Phnom Penh, CambodiaManaged corporate branding, marketing communications, and corporate editorial initiatives. Key achievements: • Drove corporate rebranding communications rollout across more than 170 branches nationwide • Ensured consistency of brand messaging across branch network and corporate platforms • Developed and implemented communications strategies supporting major corporate partnerships including Western Union, Manulife, Wing, Pi Pay, TrueMoney, eMoney, and Ly Hour Veluy. • Served as Editor-in-Chief, producing internal newsletter content that strengthened employee engagement • Administered and maintained corporate communications materials and internal publications
Freelance Content Writer (out of Phnom Penh)
Ringier Trade Media LtdFreelance Content Writer (out of Phnom Penh)
Mar. 2015 - Sep. 2018Hong KongProduced editorial and industry content for regional publication. Key achievements: • Authored and delivered editorial features covering manufacturing and industry developments • Provided editorial content aligned with publication requirements and deadlines
Corporate Communications Assistant Manager
HitachiCorporate Communications Assistant Manager
Feb. 2013 - Jul. 2014SingaporeExecuted regional corporate communications and media relations programs across ASEAN. Key achievements: • Generated US$146,000 in earned media value through coordinated PR initiatives • Organized and executed international media tour generating US$76,600 in PR value • Delivered executive communications support for regional corporate events and initiatives • Coordinated media engagement and corporate communications activities
Public Relations Supervisor
UPSPublic Relations Supervisor
Jan. 2008 - Sep. 2012SingaporeManaged regional media relations and communications programs across Asia Pacific. Key achievements: • Supported award-winning regional communications programs recognized at the Asia Pacific PR Awards. • Coordinated and executed regional press conferences and media engagement initiatives • Facilitated communications for major corporate developments across Asia Pacific • Collaborated with regional stakeholders and agencies to implement communications programs
Marketing Supervisor
UPS AsiaMarketing Supervisor
Aug. 2004 - Dec. 2007PhilippinesManaged marketing communications, media relations, and sponsorship initiatives. Key achievements: • Elevated media share of voice from 25% to 36% through strategic media engagement • Coordinated and delivered communications for major corporate event attended by the Philippine President, generating approximately ₱1 million in media value • Managed and executed national sponsorship initiatives reaching over 100,000 attendees annually • Strengthened corporate brand visibility through integrated marketing communications
Managing Partner / Marketing Services Division Head
Net-Taipan CorporationManaging Partner / Marketing Services Division Head
Feb. 2001 - Mar. 2003PhilippinesDirected marketing services and client communications programs. Key achievements: • Led and managed client communications and marketing initiatives • Expanded business opportunities through marketing and client engagement
Managing Partner & Marketing Services Manager
Net-Taipan CorporationManaging Partner & Marketing Services Manager
Feb. 2001 - Mar. 2003Philippines• Customer communications • Employee communications • Event management • Project Management • Product development • Market research • Customer service • Third-party supplier management
PR & Communications Manager
CastrolPR & Communications Manager
Jan. 2000 - Oct. 2000PhilippinesManaged public relations and brand communications programs. Key achievements: • Executed communications strategies supporting product launches and brand initiatives • Strengthened brand visibility through coordinated media engagement
Product Brand Specialist
CastrolProduct Brand Specialist
Jul. 1995 - Dec. 1999PhilippinesExecuted brand and corporate communications initiatives. Key achievements: • Contributed to and advanced communications initiatives that improved brand awareness ranking • Coordinated partnership communications, including Castrol collaboration with BMW Philippines • Executed communications plans supporting product launches and marketing campaigns

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