The Walt Disney CompanyMarketing Director, Media Networks & Streaming DTC Disney+
Aug. 2021 - Jul. 2023Lisbon, Portugal- Report to the VP GM Portugal, executive board member, managing a team of 6
- Designed the strategy for brand & content comms (title prioritisation & investment level) with good efficacy. A model now contributing to the EMEA handbook. - Driving Disney+ brand awareness and positioning with solid results.
- Contributing for business development and subscriptions growth in retail and wholesale (partnerships for ATL and BTL/trade). - Co-led the FOX rebrand to STAR Channel in EMEA from brief to complete brand playbook, launch strategy and campaign assets.
- Owner of Marketing & digital (SEO, SEM, SOCIAL) for Linear TV (Fox Group, 24Kitchen, Disney, and NatGeo). - Co-creator of local and international award winning fully in house creative communication campaigns contributing to FOX high awareness, bold positioning, and audience results. The latest are "Fox is looking for avatars to be on TV", “ABCLGBTQIA+” and “F** the Scroll”.