Sportimus (Olifante)Digital Marketing Specialist
Aug. 2014 - Mar. 2015Warsaw, Masovian District, PolandManage all marketing operations tools.
SEM/SEO.
Providing Google Analytics reports.
Diagnose new ways to measure emerging platforms.
Supports weekly dashboard and assists in reporting results and forecasts metrics on a weekly, monthly basis.
Identify opportunities to drive multi-channel customer behavior and offer a seamless experience across channels.
Develop and manage paid and meta search programs including tasks such as keyword research, writing titles and descriptions, bid management and quality assurance testing.
Managing PPC campaigns (Google Adwords, remarketing, Display Ads) for USA & European Countries (Germany, Spain, Belgium, Latvia, UK, Hungary, Austria, Czech Republic, Finland, France, Sweden).
Implement regular campaign optimization such as bid and position adjustments, adding negative keywords, reviewing search query reports and enhancing keyword lists.
Build, create, analyze and deploy email acquisition strategies or email marketing campaigns.
Reporting on leads and conversions generated through email, search and social campaigns.
Help the social media team with interaction techniques on social media sites.
Improve paid marketing efforts such as SEM (search engine marketing) and display advertising.
Support creative teams such as content creation and content strategy for emails and blogs.
Execute efficient Facebook advertising strategies or campaigns that help to promote new business and repeat business.
Analyze and evaluate online proposals of advertisements.