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Work Background
CAFUBusiness Head
Mar. 2024United Arab Emirates• Developed and executed a robust business strategy, driving a 160% revenue increase & doubling
profitability.
• Collaborated cross-functionally to address and resolve critical business challenges, enhancing operational efficiency and significant cost savings.
• Improved service quality, achieving a 70% increase in reordering rates and boosting customer retention.
• Streamlined delivery operations, reducing lead times from 60 to 15 minutes, enhancing response times & user experience.
• Designed and implemented performance metrics, improving team productivity, accountability, and
performance.
• Built and managed a high-performing B2B sales team, driving fresh new revenue to contribute 23% of the total unit's revenue and achieving significant market penetration.
Jino MobilityGeneral Manager
Nov. 2021 - May. 2024Dubai, United Arab Emirates• Grew the company's revenue by 360% in 2022, followed by another 200% growth in 2023.
• Led organizational restructuring, shifting the company from a single-service app into a multi-service
regional automotive service and SaaS company.
• Built a high-performing B2B sales team and a dedicated, connected cars division, positioning the company as a regional key player.
• Launched a SaaS solution tailored for car workshops and dealerships, unlocking new revenue streams.
• Led and streamlined Operations, Engineering, Marketing, and Sales teams, driving process optimization and spearheading growth initiatives.
• Secured engagement with VCs and investors to support expansion.
• Built strategic partnerships with industry players, boosting market presence.
ZomatoCountry Manager
Aug. 2014 - Sep. 2021• Established and scaled operations from inception, overseeing legal setup, team recruitment, budgeting, and strategic forecasting.
• Managed full P&L ownership, driving financial planning, cost control, and revenue optimization to deliver sustainable business growth.
• Led a team of 120 professionals across Sales, Marketing, and Operations, fostering a high-performance culture and achieving exceptional results.
• Doubled revenues and profitability for two consecutive years (2018 & 2019).
• Transformed Zomato into the #1 food app in Lebanon and ranked it among the top 30 most-used apps.
• Spearheaded the launch of diverse revenue-generating initiatives, including Media Sales, Strategic Partnerships, Online Ordering, Delivery Services, Loyalty Programs, Table Reservations, Subscription Models, and Editorial Content, driving Zomato's market leadership and customer engagement.
ROI-meRegional Business Development Manager - KSA & Iraq
Mar. 2012 - Jun. 2014KSA - UAE - Lebanon - Iraq• Built and nurtured strong client relationships with key accounts, enhancing satisfaction and loyalty and acquiring new clients.
• Strategically implemented upselling and cross-selling initiatives, contributing to significant revenue growth.
• Successfully led the launch of subsidiaries in Iraq and Lebanon, leveraging international sales expertise to drive market penetration and regional expansion.
• Managed media and advertising agency collaborations, ensuring seamless execution of marketing campaigns.
• Presented and negotiated innovative marketing solutions tailored to client needs, boosting partner's revenue and enhancing trust and long-term partnerships.
• Secured high-profile clients, including Procter & Gamble, British American Tobacco, and Unilever, establishing a strong foundation for sustained business growth.
FATTAL GROUPRegional Brand Manager - Levant
Jan. 2008 - Mar. 2012Beirut, Beirut Governorate, Lebanon• Award-Winning Performance: Winner of Procter & Gamble CEEMEA awards for "Best Trade Incentive
Program FY 10-11" and "Best in Class Displays FY 09-10," as well as Fattal Group Marketing Awards for
"Creativity & Innovation" for four consecutive years.
• Pioneered the Braun Ambassador Program, leading to a 34% sales increase within one year and significantly enhancing brand visibility.
• Leveraged insights and analytics to develop and implement marketing and sales plans that fueled growth.
• Designed and executed innovative sales and marketing initiatives, achieving business objectives and
profitability.
Computer Information Systems (CIS)Regional Product Manager - Africa - HP & Microsoft
Sep. 2006 - Jan. 2008Managed and developed the sales and marketing activities of Microsoft & HP across the African Market
(WECA)
DELL & Logitech at SETS - Business ProductsAccount Manager
Apr. 2004 - Aug. 2006Managed the sales and account management of Dell & Logitech and increased its channel network by 50%.
ComplusCo-Founder
Jan. 2002 - Mar. 2004IT hardware distribution
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