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Work Background
The Bypass to BrillianceCorporate Creativity & Innovation Training
Apr. 2024I guide corporate executives and their employees to achieve higher levels of conceptual innovation through teaching my proven WRITING INVITATION method.
Land of Enchantment WritingPsychic Book Coach, Creative Writing Retreat Guide
Jan. 2021Santa Fe, New Mexico, United StatesCUSTOMIZED WRITING EXPERIENCES | SEASONAL RETREATS |
ONE-ON-ONE WRITING COACHING
* On the other side of writing fear is personal freedom.
* Experience a proven framework to ignite breakthroughs.
* Stifling beliefs eliminated—as will lack of confidence, procrastination, imposter syndrome.
* Participants have profound writing success. It’s asked if people come to Land of Enchantment Writing because they want to write, or want to heal. Both are true. Some want to write more, break free from blocks, or others, seek clear word direction. Through unconventional approaches--including use of intuition--more focused, meaningful, productive writing happens. Creative obstacles become a thing of the past to make way for effective, expansive writing. At last, your words on paper! Chapters written! That elusive book in process! Guidance also helps untangle emotional knots one word, one prompt, one story at a time. For those who want to mend grief or spiritually explore, guided writing is profound. Through deep conversation with one’s Self, words become a bridge to deeper connection and method for healing core wounds. Whether you experience a few hours or few days, you’ll get clearer, inspired, and productive! Add in the Land of Enchantment’s beauty, culture, and art, and voila! Perfect creative alchemy!
Janna LopezBook Author, Podcast Host, Public Speaker, Eyedentity Writing Coach
Jan. 2019Through writing, speaking, and one-on-one coaching, I support people in midlife to personally and professionally revision who they are, and who they're becoming. My book is called, "Me, My Selfie & Eye - A Midlife Conversation About Lost Identity, Grief, and Seeing Who You Are."
Magazine MakeOverPresident
Jan. 2016 - Jan. 2019Magazine MakeOver helps organizations improve the efficiency, quality and productivity of publication production (including magazines, annual reports and newsletters) with the goal of increased revenue. Publications are the second most important marketing tool after a website and serve a tremendous need when it comes to business development. For schools and universities, my services are Ideal for admissions, development, communications and alumni staff who are stretched thin on time and resource yet want to maximize outreach to prospective student families, donors, foundations and current/alumni families. I help staff work smarter. Do less. Get more. For other larger corporations, I streamline the publication creation process, increase productivity, and provide a better marketing product outcome as a result. I present at leadership conferences, professional development workshops and seminars to educate on the importance of qualified story telling as a means to increase revenue and business prospects. Services run from basic evaluations on publication quality and staff efficiency, to production logistics training, creation of tools, and strategic publication placements, messaging, content and timing to ensure revenue increases.
Portland Family Magazine & Oregon Family MediaPublisher, President, Owner, Managing Editor, Writer, Sales, Promotions
Nov. 2005 - Dec. 2014Primary duties for sales, editorial, business oversight, strategic partnerships all within strict monthly deadlines. Sales & business development: Generate and call on potential prospects; Craft proposals based on budget, goals; Follow up/close deals by sending contracts, scheduling editorial and advertising assets; Meet with existing clients to plan for social media/editorial needs; Work with advertisers to receive artwork by deadlines; Maintain client retention; Meet revenue goals. Publisher/Operational: Interface with distribution manager on print and distribution amounts; ensure successful distribution; Evaluate status of receivables/collections on a regular basis; Balance cash flow expenses and receivables and adjust expenditures to maintain profit margin; Set target sales goals; Attend charitable functions, take photos and post online. Make decisions about growth options for technology, website, content; Attend conferences; Make media appearances on radio and TV as publisher. Editorial: Ensure content is fresh, relevant by locality, interests; Survey/select queries from freelance writers based on topic (including demographic, season, local/national relevance); Assign stories based on advertiser opportunities; Search unsolicited content for local Goodness, New, Noteworthy items. Re-write/cut content to adhere to required space/word count; Send content to copy editor for quality control; Work with designer on visual treatments for each layout and cover image selection; Work with advertisers on strategic story ideas; Meet with visiting tourism representatives. Plan and participate in press trips for future editorial content and relationship building for promotional giveaways and potential advertising; Survey and select blog content. Post news/product/event info on website to tie into advertisers and increase SEO; Work with designer and copy editor on meeting print deadlines; Survey, choose, edit and write 8 Days A Week calendar items.
Self-employedMarketing, Sales, Communications Strategist
Jan. 1990From multi-million dollar companies, to start up businesses, I assist in planning, developing and cultivating successful strategies for presenting businesses to the world. My goal is ensuring your dynamic representation contributes to well-rounded growth. We determine the "WHAT," the most compelling intentions of a business that make up the authentic stories. I then craft an approach for "WHERE" and "HOW" your stories are told so the brightest attributes are communicated in effective, impactful ways. From marketing coaching, to workshops in writing and brand development, I also guide people one-on-one, in small groups and have presented to full rooms with over 1,000 people on how to determine the best messages and creative ways to get messages heard. Consultation projects have been short-term (one, two, and four sessions) to longer-term, for many months and even years (for example Avamere Health Services, Cascade AIDS Project, Outside In).
variousFeatures Writer
Jan. 1990I write full-length feature articles related to travel, celebrity interviews, everyday people, social causes, community partnerships, trends and opportunities to get involved or make a positive difference. My stories tend to showcase fascinating details and overlooked aspects that make an organization or personality unique.
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