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Work Background
SBM Management Services, LPMarketing Communications Manager
Aug. 2021 - Mar. 2024Cincinnati, Ohio, United StatesSuccessfully transitioned from magazine publishing to corporate marketing role, executing communications campaigns and digital media efforts for global soft services facilities management provider.
• Built company’s social media presence and performance, created content strategy and calendar, developed post content, collaborated with designers on visual assets, monitored analytics. • Delivered social media performance improvement: LinkedIn posting frequency grew from 2x/month to 3x/week, followership increased 35% and page views 10%. Also introduced thought leadership article content.
• Oversaw internal and external communications campaigns from conception to execution. Provided messaging direction with corporate partners, managed content creation and visual development, released content across several channels (email blasts, internal articles, social media posts).
• Collaborated with internal departments to align on key differentiators, insights, and compelling ideas for content-sharing purposes.
• Provided sound editorial guidance, copyediting, and ideation for projects developed across the marketing department.
SBM Management Services, LPMarketing Program Manager
May. 2020 - Aug. 2021Cincinnati, Ohio, United States
Cincinnati MagazineCustom Publishing Editor
Sep. 2009 - Mar. 2020Management of several ancillary magazines and custom publishing projects, including Cincinnati Wedding, Cincinnati Baby & Beyond, Schools Guide, Cincinnati Gives, Cincinnati USA Official Visitors Guide, and Chamber magazines for Madeira and Montgomery, among others. • Planning and executing projects from start to completion—developing timelines, editorial lineups, and budgets; assigning stories to writers; editing copy; collaborating with designers on photo conceptualization and page layout; writing headlines and cover lines; editing designed pages in InCopy; and managing deadlines. • Collaborating with clients on custom publications, maintaining clear communication and working to achieve a product that meets their needs and expectations.
• Writing editor letters, welcome letters, display copy, website copy, and captions; working to ensure clarity, consistency, and accuracy of editorial sections.
• Managing freelance writers and assistant editors, establishing goals and deadlines for writing assignments and guiding them to completion.
Palm Beach Media GroupManaging Editor
Aug. 2006 - Oct. 2007Served as a primary member of the editorial team at this regional luxury lifestyle magazine in West Palm Beach, Florida, conceptualizing ideas and writing/editing stories about local personalities, travel, philanthropy, and design. • Collaborated with the editor-in-chief to plan the editorial calendar; wrote several feature articles and departments; assigned stories to freelance writers; edited freelance copy and page layouts; and uploaded copy to the website using basic html. • Served as editor of Palm Beach Charity Register, an annual guide to 150 philanthropic galas and events.
Palm Beach Media GroupAssociate Editor
Sep. 2001 - Aug. 2006West Palm Beach, Florida Area
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