SBM Management Services, LPMarketing Communications Manager
Aug. 2021 - Feb. 2024Cincinnati, Ohio, United StatesSuccessfully transitioned from magazine publishing to corporate marketing role, executing communications campaigns and digital media efforts for global soft services facilities management provider.
• Built company’s social media presence and performance, created content strategy and calendar, developed post content, collaborated with designers on visual assets, monitored analytics. • Delivered social media performance improvement: LinkedIn posting frequency grew from 2x/month to 3x/week, followership increased 35% and page views 10%. Also introduced thought leadership article content.
• Oversaw internal and external communications campaigns from conception to execution. Provided messaging direction with corporate partners, managed content creation and visual development, released content across several channels (email blasts, internal articles, social media posts).
• Collaborated with internal departments to align on key differentiators, insights, and compelling ideas for content-sharing purposes.
• Provided sound editorial guidance, copyediting, and ideation for projects developed across the marketing department.