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Work Background
Inveon - Digital Commerce SolutionsHead of Growth
Dec. 2022İstanbul, TürkiyeCurrently at Inveon, I lead efforts to drive the e-commerce growth of Turkey’s leading retail brands in Europe. My core focus is managing advertising strategies through Google Ads and Meta Ads, while overseeing SEO-driven growth initiatives and guiding teams focused on conversion rate optimization (CRO). By collaborating with cross-functional teams—including product management, operations, and business development—I ensure that all digital marketing initiatives move in the same direction and are aligned with our growth strategy. Additionally, I analyze competitive landscapes and incorporate these insights into our marketing strategies to drive success.
Troy AgencyDigital Marketing Director
Dec. 2019 - Dec. 2022Queensland, Australia* Develop marketing strategies driving the awareness, engagement and conversion of customers and prospects. * Manage the team responsible for all digital marketing campaigns including search, display, content syndication and review sites. * Grow paid social campaigns on Facebook, Instagram, Twitter, Linkedin, Youtube
* Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
* Continuously test and optimize campaigns to maximize ROAS.
* Oversee ideation and execution of creative needed for acquisition campaigns.
* Lead the ideation and execution of A/B testing and conversion path optimizations to improve funnel conversion rates.
* Increase customer engagement across multiple channels.
* Generate weekly and monthly reporting on all KPIs and communicate to stakeholders.
* Recommend and execute creative new growth initiatives.
DijitazManaging Partner
Jan. 2016 - Nov. 2019Istanbul, Turkey* Lead and champion all aspects of digital marketing across the consumer website, CRM efforts, and eCommerce
* Develop new market penetration objectives and core customer intelligence / insights
* Lead project managers while building strategies to improve digital marketing goals for clients in partnership with key stakeholders
* Coordinate developer team that implements customers needs to websites
* Coordinate video animation team through customer brief and expectations
* Manage the budget of the projects and act as a problem solver between the clients and development teams.
* Evaluate customer research, market conditions, and competitor analysis
Verscom Carrier VoiceMarketing Communications Manager
Jan. 2013 - Jan. 2016Istanbul, TurkeyDeveloping and management of Digital Marketing * e-mail Marketing Management
* Leading Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
* Optimizing Google Adwords Campaigns and Google Analytics Metrics
* Digital Advertising Campaign Management Management of creative agency in terms of marketing productions * Desktop corporate and product video
* Micro web sites development * Mobile application development Regional PR and Event Management * Content management of editorial ads in bimontly released sectoral magazines
* Leading event process in target markets
Vodafone TurkeyCSR Associate Manager
Jan. 2011 - Dec. 2012Istanbul, TurkeyDeveloping and Management of corporate social responsability (CSR) Communication strategies o Leading marketing strategies of Vodafone Turkey Foundation
o Developing new marketing projects to increase loyalty scores of Vodafone Turkey Leading ATL&BLT marketing projects of CSR programs o Management of ATL and BTL campaigns with creative agencies
o Leading digital platforms including social media, microsites, e-newsletter
o Management of media planning in close work with media buying agency Leading PR activities and events
Zurich SigortaCorporate Communication&Strategy Specialist
Dec. 2008 - Nov. 2011Istanbul, Turkey• Developing corporate web sites projects and provide to end it with expected performance.
• Mounting selling campaigns, organize related departments to give support to the campaign by using online marketing channels and analyse the results.
• Making market and competitor analyzes and developing marketing strategies according to analyze results
• Fullfilling the communication reporting system that includes media metrics such as reactive (incoming) press enquiries numbers, press articles, media trends reflecting our media coverages.
Mikado Sustainable Development ConsultingSocial Responsability Projects Coordinator
Jul. 2007 - Dec. 2008Istanbul, Turkey• Searching new investment areas to develop corporate social projects (CSR)
• Implementing new functionalities for better process developing projects, marketing activities interacting with PR agencies
• Setting CSR strategies for the private sector companies
United Nations Development Programme (UNDP)Junior Clerk
Jul. 2005 - Jul. 2006Business Development Authorized Part-Time
- Supporting Program Manager for achieving progress in underdeveloped areas by establishing partnerships with the central government, local administrations, civil society, academia and private sector to strengthen its contribution to Turkey's development.
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