Head of Growth & Marketing@Inveon - Digital Commerce Solutions
Verified
As Head of Growth Marketing at Inveon, I lead our performance marketing, conversion rate optimization (CRO), and SEO teams, driving customer acquisition, lead generation, retention, and revenue growth through comprehensive marketing strategies and go-to-market execution. With a focus on KPI-based, data-driven strategies, I support Turkey’s leading retail e-commerce sites in expanding their e-commerce sales volumes, developing effective campaigns aligned with each client’s growth goals.
I design and implement marketing strategies that optimize the entire customer lifecycle, from acquisition to retention and cross-sell/upsell, with the ultimate aim of maximizing revenue potential. My role is central to developing targeted lead generation campaigns through SEO, SEM, PPC, and paid media channels, establishing a steady pipeline of qualified leads. This approach ensures that our strategies are robust and adaptable across digital channels, creating measurable growth for our clients.
I bring a strong background in product marketing, growth marketing, and lead generation, particularly within the technology and e-commerce sectors. My experience includes a proven track record of building and executing successful marketing strategies that leverage key digital marketing tools and best practices to optimize campaign performance. Additionally, I manage C-level client relationships, ensuring alignment on strategy and KPIs to deliver impactful results.More...