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Network Power<100 people
Roles
💰50%
Investor & VC
💸50%
Marketing
✔️50%
IT
Geos
🇺🇸50%
United States
🇿🇦25%
South Africa
Work Background
ФрилансBusiness and personal advisor and coach
Jun. 2024
Яндекс ПрактикумProduct Lead
Jun. 2021 - May. 2024An educational product that ranks among the top EdTech platforms, where anyone can learn and change. I was responsible for a group of educational products focused on teaching mobile development from scratch and facilitating career transitions. ✦ Conducted market research, identified Product-Market Fit and Job-Market Fit, developed financial models, tested market demand, and successfully secured investment for product development at the C-level.
✦ Have launched two educational products from scratch, offering career-changing programs in mobile development, which then had necessary MRR (NDA). ✦ Additionally, launched two supplementary products that boosted revenue by 1.5x without increasing CAC.
✦ Hired 30+ people, helped a project manager to grow into product manager for one of the key products.
✦ Directly managed two mid-level product managers, and prior to transitioning to a matrix organizational structure, led a team of up to 10 direct reports and oversaw a total of 75 people.
✦ By April 2024, over 200 students successfully graduated from the programs, many of whom transitioned to new careers, significantly changing their lives.
✦ In the early stages, I was hands-on in public events, organizing open days, hosting live streams, and writing articles.
ЦИАН ГРУППProduct Manager
Sep. 2020 - May. 2021№1 классифайд недвижимости в России, входит в топ-10 сайтов по недвижимости в мире.
Отвечала за мобильный опыт агентов и агентств, их core-сценарии в команде b2b. ✦ Увеличила DAU в мобильном приложении для агентов недвижимости с 35 тыс. до 40 тыс., за счёт исследования и тестов для выявления возможностей роста.
✦ Увеличила проникновение PRO-функций (доля агентов, использующих PRO-функции ежедневно) в 1,5 раза.
✦ Вместе с командой доработала множество сценариев для агентов в мобильном приложении, запустила систему онбординга, которая улучшила ключевые метрики (DAU, sticky factor, NPS), и выпустила MVP нового сервиса для агентов.
✦ Разработала мини-стратегию для роста мобильного продукта для агентов недвижимости.
Ренессанс cтрахованиеConsultant
Jul. 2020 - Jul. 2020A division of Renaissance Health responsible for Health Insurance, medical services, and digital health solutions for B2B and B2C. ✦ Contributed to reviewing the structure of a newly formed product team and defining the product direction and strategy based on research findings.
BestDoctorProduct Owner, mobile/b2c
Oct. 2018 - May. 2020Москва, РоссияResponsible for the experience of users connected to BestDoctor (a B2B2C tech-driven health insurance service) in the mobile app, including employees of companies that have partnered with the service. ✦ Together with the team, we built and launched a mobile app from scratch that allows users to manage their medical experiences. Integrated medical scenarios into operational processes.
✦ Grew MAU share in the app of all insured patients from 22% to 70%.
✦ Reduced overall user debt for medical services by 50%.
✦ Organically increased app ratings from 2.0 to 4.3 in the App Store and 4.4 in Google Play.
✦ Established a continuous feedback loop from users with a CSI of 4.3 for the app, 4.3 for customer service, and 4.7 for doctor appointments.
✦ Launched several features that brought value both to insured patients and the business, such as onboarding service that handles all patient queries at that stage, travel insurance purchase, and patient routing to clinics.
✦ During the COVID-19 pandemic, within a month and a half, we quickly launched several critical health-saving features: psychologist support, MVP of telemedicine, medicine delivery, children’s services, and new tools for company HRs (clients).
Live TypingAccount Team Lead / Business Analyst
Jan. 2018 - Oct. 2018Москва, Россия✦ Analyzed and consulted 40+ businesses to either develop a mobile app or suggest a more suitable alternative, influencing and increasing revenue for the studio while delivering value for clients.
✦ Successfully trained and growed 3 account management interns.
Live TypingAccount Manager, Sales
Jan. 2017 - Jan. 2018
Live TypingLead Generation
Apr. 2016 - Dec. 2016
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