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Work Background
Lisa Marie Recommends a Digital Lifestyle Brand Lisa Marie Recommends | Founder & CEO
Aug. 2023Norwalk, Connecticut, United StatesCreated and launched Lisa Marie Recommends, a digital lifestyle brand integrating business, beauty, and wellness resources aimed at empowering women to build thriving businesses and embrace their authentic beauty. - Developed and curated a suite of free business guides and digital marketing resources, providing systems, tools and strategies for entrepreneurs to scale their businesses with intention. - Led the development of a customized skincare quiz using ManyChat automation, providing tailored beauty recommendations and driving engagement and conversions via affiliate marketing partnerships. - Published the Lisa Marie Recommends e-magazine, sharing expert insights from a 20-year corporate beauty and tech career and offering MBA-level business education for aspiring entrepreneurs. - Managed social media growth strategy for Instagram (@lisamarie.recommends), achieving increased engagement and brand visibility through curated content, reels, and educational resources. - Launched and operated a curated beauty site featuring handpicked products that prioritize quality and ethical standards, leveraging affiliate marketing to drive revenue.
AmazonHead of Indie Beauty Program
Mar. 2022 - Aug. 2023Seattle, Washington, United States-Led the revival of our Indie Beauty Program focused on showcasing, securing product placement, and driving traffic for new, emerging beauty brands. -Repositioning and merchandising brand/product placements led to YOY increased clicks and site hits; changes improved discoverability and overall customer experience. -Secured net new program enrollments by streamlining recruitment process for sales team and providing content for sales reps during pitch calls. -Served as head lead on Premium Beauty launch for top U.S. prestige skincare brand, Shiseido. Part of effort to expand product selection and improve customer experience. Launch was recognized in the Amazon Q1 2023 earnings report under the highlights section of obsessing over the customer.
AmazonShopper Experience Lead, Amazon Pay Marketing
Sep. 2021 - Mar. 2022Seattle, Washington, United States-Provided merchants with marketing placements and packages to optimize product promotions/merchandising on Amazonpay.com, including select placement on Amazon-owned/-operated channels. -Launched the first “12 days of deals” holiday program, which showcased promotions on the Amazonpay.com homepage, generating increased page views on the dedicated deals page.
AmazonStrategic Business Development, Premium Beauty
Mar. 2020 - Sep. 2021Seattle, Washington, United States-In my first position with Amazon, I launched beauty brands for the Luxury and Professional Beauty category, advising on product plans/roadmaps and targeted improvements to enhance customer experience and drive revenue. -I exceeded expectations and placed on the leaderboard for gross margin sales in my first year, while building a robust sales pipeline made up of diverse accounts.
RationalHead of Delivery, Microsoft Retail
Jan. 2019 - Dec. 2020Bellevue, Washington-As partner to clients on the MS Retail account, I directed 4 consulting teams supporting Marketing and Experiences; we worked with the client on determining resource needs and hiring staff to fill them. -After identifying a workflow management gap, I teamed with IT on build of a full, end-to-end intake tool that streamlined project allocation.
LMB Consulting, LLCBusiness Owner, Consultant
Jan. 2018 - Dec. 2019Greater Seattle Area-Started and ran my own company, providing expert guidance in marketing, branding, and business-building for beauty startups. -To maximize branding, created detailed roadmaps and pinpointed positioning strategies to optimize distribution channels. - Additional areas of support included evaluation of market data and creation of comprehensive product lifecycle infrastructure.
AvonSenior Manager, Sales Development
Jan. 2015 - Dec. 2018New York, New York-Working out of corporate headquarters, led a dedicated team driving strategy and execution of digitally integrated programs for e-commerce, while controlling a $25M budget -Secured an extra $2M in funding with a new marketing and sales program that leveraged avon.com to market and engage field sales delivering $10M in revenue. -Collaborating with cross-functional partners on an integrated, intuitive dashboard was key to achieving the highest rate of engagement among all sales programs. -Recognized with Leadership in Action Award (2015) for providing inspiration to team.
La Prairie SwitzerlandManager, Sales Development
Apr. 2013 - Mar. 2015New York, New York-Drove growth for the company’s $100M North America retail business through delivery and execution of sales and marketing channel plans/strategies for both brick and mortar and e-commerce partnerships. -Directed product launch achieving 90% sell-through across omnichannel accounts and included a pre-launch strategy that enabled more accurate product and sales forecasting.
Brooks BrothersManager, International Sales Operations, Asia
Jan. 2012 - Dec. 2013New York, New York-This role focused on retail development and sales for $350 territory that covered Japan, China, Korea, and Hong Kong. Oversaw assortment, pricing, and channel plans, as well as merchandising strategies, for joint ventures and partnerships. -Delivered a 40% boost in market share, sales, and profits, which we achieved by identifying and analyzing key categories and trends.
CHANELManager, Field Operations - Fragrance & Beauty
Jan. 2012 - Dec. 2012Greater New York City Area-As liaison between IT teams, developers, and business stakeholders, communicated business needs and collaborated on solutions to enhance capabilities and functions. -Highlights included implementing Salesforce.com, which was key to a 30% increase in retailer accounts and categories across the North American business. while streamlining workflows and boosting efficiency.
Coty Inc.Cosmetics Sales Analyst, Specialty Sales (Sally Hansen, Rimmel, OPI)
Jan. 2011 - Dec. 2012New York, New York-Created production and marketing programs for excess cosmetics inventory that generated $15M sales and identified $2M in unfinished goods, housed in 3rd-party warehouse, that was turned into a sellable product. -Doubled sales to $3M by pinpointing and building production programs for key retailers in first half of 2012.
L'OréalAssistant Manager, Sales Operations
Jan. 2005 - Dec. 2011New York, New York-Maximized selling potential for field sales teams by 60% though introduction of Cognos BI reporting solution, which interfaced with SAP. -Highlights included implementing Salesforce.com, which was key to a 30% increase in retailer accounts and categories across the North American business. while streamlining workflows and boosting efficiency.
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