SkillOnNetHead of B2B
Sep. 2020 - Nov. 2022• Overseeing a team of 8 Account Managers and managing a portfolio of more than 40 Brands.
• Collaborating with the VP, COO, CRM, and Product teams to execute the company’s B2B marketing strategy, internal/external programs, and services aligned with business objectives.
• Defining project scope and objectives, coordinating compliance efforts, and addressing product requirements for new licensed territories.
• Providing regular project updates to diverse stakeholders, outlining strategies, adjustments, and ongoing progress.
• Implementing industry best practices, techniques, and standards throughout all phases of project execution.
• Ensuring timely system updates and product delivery in alignment with client specifications.
• Prioritizing projects effectively using tools such as Asana, Jira, and ClickUp.
• Optimizing overall B2B Team productivity and performance.
• Collaborating with the BI Team to generate short- and long-term market forecasts and reports, supporting business development in B2B client retention.
• Leading efforts to maintain consistent branding, content, and visual identity across all internal and external communications and marketing materials for B2B clients.
• Executing B2B marketing plans, encompassing PPC campaigns, email initiatives, and active participation in industry conferences and events.
• Cultivating and nurturing enduring customer relationships, both with existing and potential B2B clients.
• Establishing a trusted advisor rapport with B2B clients, customer stakeholders, and executive sponsors.
• Effectively communicating and disseminating progress updates on monthly and quarterly initiatives to internal and external stakeholders.
• Pioneering new business opportunities within the existing client base and identifying areas of improvement to meet and exceed sales quotas.