BayerBrand Manager and Marketing Services for Central America and the Caribbean (Pharmaceutical Division)
Jun. 1994 - Apr. 1997San Salvador, El Salvador✔Pharmaceutical Marketing: Oversaw marketing for Bayer Pharma products in pharmacies across Central America and the Caribbean.
✔Project Planning and Coordination: Planned and coordinated regional projects, developing visual, printed, and promotional support materials for countries including Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, the Dominican Republic, Belize, Haiti, Curacao, and Cuba.
✔Sales Conventions Organization: Organized annual Bayer sales conventions with international logistics for nearly 300 employees, successfully executing the event in El Salvador, Cuba, and Guatemala.
✔Marketing Support: Provided comprehensive marketing support for all pharmaceutical lines, including promotional strategies, market research, merchandising, promotional items, and event organization.
✔Budget Management: Managed and executed the marketing and promotional budget for pharmacies across 12 countries, coordinating materials and strategies for over 10,000 points of sale in the region
✔Retail marketing and promotion: Responsible for the marketing and promotions for sales clerks at the retail point of sales (pharmacies)
✔Semi OTC Marketing: Responsible for the sales and marketing budget and strategy of three semi-OTC pharmaceutical products (Canesten, Baycuten, and Dome)