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Work Background
Rumah PerubahanHead of Strategic Partnership
Nov. 2023Indonesia, JakartaLed the training and consulting team to create a strategic partnership with B2B clients. Managed strategic communication channel for marketing and branding, including website and social media. Created modules for youth training, team building, and bootcamp programs, including leadership, change management, and marketing. Collaborated with foundations and educational institutions to amplify digital and AI literacy for youth. Created strategy and the pitch deck for business and marketing consultation.
Bank Negara IndonesiaCorporate Brand Manager and Social Media Team Leader
Aug. 2017 - Oct. 2023Indonesia, JakartaStrategically crafted the corporate communication plan toward BNI brand image and perception, identifying consumer segment trends and needs in the brand message and story development. Proposed the annual communication plan to executive management and led annual or ad-hoc marketing projects. Providing marketing communication consultancy services in terms of identifying segments and positioning. Led social media transformation project with the objectives of enhancing BNI’s own social media platforms: Instagram, TikTok, X, Facebook, and YouTube.
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