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Work Background
IANSSenior Director of Integrated Marketing
Mar. 2024Boston, Massachusetts, United StatesA member of the marketing leadership team, leading the product marketing, sales enablement, and digital marketing team, covering product positioning, new product launch marketing strategy, sales enablement materials, sales product training, paid advertising, and digital demand generation strategy.
IANSDirector of Product Marketing and Sales Enablement
Sep. 2023 - Mar. 2024Boston, Massachusetts, United StatesAs the first product marketing lead at IANS, I was responsible for defining the product marketing strategy. Focusing in on the superior guidance and expertise IANS provides to our clients, I work with the product and sales teams to translate our product excellence into market ready materials and positioning.
Clarity AILead | Product, Content and Creative Marketing
Jan. 2022 - Sep. 2023Madrid, Community of Madrid, SpainClarity AI is a sustainability technology platform that uses machine learning and big data to deliver environmental and social insights to investors and organizations. As of June 2023, Clarity AI’s platform analyzes more than 70,000 companies, 390,000 funds, 198 countries and 199 local governments, and delivers data and analytics for investing, corporate research and reporting. We support institutional investors but also corporate sustainability teams and consumer platforms As the Content and Creative Lead, I was responsible for the product and content marketing strategy, brand strategy, PR, sales enablement, event management, analyst relations and advertising production. Leading these global go-to-market efforts across all business lines, my team supports all marketing led-demand generation activities.
Wall Street PrepVP of Marketing
Sep. 2021 - Jan. 2022Boston, Massachusetts, United StatesAs the first leader of the marketing function, I manage all marketing activities for four separate B2C and B2B business lines globally. Working closely with our B2B sales team to optimize our lead generation and sales enablement efforts. In addition, I work with our development and content teams to progress our digital B2C offerings.
Euromoney Institutional InvestorVP - Integrated Marketing (Ned Davis Research & BCA Research)
Oct. 2018 - Sep. 2021Greater Boston AreaAs the Vice President of Channel and Product Marketing for Euromoney Institutional Investor's Investment Research Division I led the creation and execution of marketing campaigns for both Ned Davis Research and BCA Research. In conjunction with my team, we crafted the strategic marketing calendar, created all marketing content and deployed demand generation efforts across two brands globally. I also led the rebranding efforts for Ned Davis Research and BCA Research to transform their messages to meet the demands of the evolving investment research environment. In this role I also led the team that executes the BCA Research Annual Investment Conference and the NDR Annual Investment Conference.
Euromoney Institutional InvestorGlobal Head of Marketing - Ned Davis Research
Dec. 2017 - Sep. 2021Greater Boston AreaLead the Marketing function across our global locations with a focus on innovating and expanding the influence of Marketing across the organization. Expand the brand awareness and reach of Ned Davis Research across the investment research industry.
Euromoney Institutional InvestorSenior Marketing Manager - Ned Davis Research
Nov. 2016 - Jan. 2018Boston, MABuild the marketing function as a central pillar of excellence within the organization.Design and execute integrated macro-campaigns, PR, lead generation, digital marketing, retention marketing, brand awareness, and sales enablement. Ned Davis Research is a global provider of independent research solutions to the world’s leading financial institutions. In 1980, Ned Davis founded NDR based on the belief that market analysis, which was very subjective, should be transformed into an objective, data-driven process.
CEBMarketing Manager
Apr. 2015 - Nov. 2016Channel marketing manager for our Sales and Marketing Practice and our Sales and Marketing Solutions Offerings. Manage marketing strategy and multi-channel demand generation activities, production of sales enablement resources, and branding initiatives to increase awareness, generate demand, and drive growth. Marketing lead for digital, email and direct mail campaigns, social media strategy, and web engagement. Manage the creation and execution of over 45 global email campaigns monthly. Marketing project manager for CEB’s largest industry events, serving thousands of attendees and creating brand experiences, including digital and physical assets pre-event and onsite. CEB is the leading member-based advisory company. By combining the best practices of thousands of member companies with our advanced research methodologies and human capital analytics, we equip senior leaders and their teams with insight and actionable solutions to transform operations. We have a unique view into what matters — and what works — when capitalizing on drivers of business performance. With 30 years of experience working with top companies to share, analyze, and apply proven practices, we begin with great outcomes and reverse engineer to help you unlock your full potential. Every year we equip more than 16,000 senior leaders from more than 6,000 organizations across 60 countries with the insights and actionable solutions they need to respond quickly to evolving business conditions and transform operations. We do this by combining our advanced research and analytics with best practices from clients across more than 88% of the Fortune 500, more than 62% of the Dow Jones Asian Titans, and nearly 85% of the FTSE 100.
CEBChannel Marketing Analyst
Aug. 2013 - Apr. 2015Greater Boston AreaB2B marketing for Financial Services industry executives including business line and technology decision makers. Manage North American channel marketing strategy and execution of activities to increase lead generation, drive growth and support brand awareness through event marketing management. Managed multi-dimensional marketing brand campaigns, including creative development, website refresh and microsite development, newsletter marketing and agency deliverable.Acted as team liaison with Marketing Centers of Excellence including; Content Design, PR, and Operations to leverage corporate wide marketing resources and ensure compliance to corporate marketing standards.
CEBMarketing Specialist
Feb. 2011 - Aug. 2013Boston, MAExecuted and measured all acquisition and retention marketing campaigns for CEB's Financial Services practice, working cross-functionally to promote adoption of marketing campaigns and processes. Innovated and Implemented digital marketing strategy including the creation and maintenance of multiple social media accounts to create awareness and expand brand exposure as an industry thought leader. Rolled out Social Media strategy across 10 handles. Partnered with external and internal stakeholders to support annual financial services conferences; responsible for launching event mobile app across CEB. The CEB mobile app restructured the member experience at our annual events.
All For AfricaMarketing Associate
Aug. 2009 - Oct. 2010Greater New York City AreaAssisted in the creation of Sithe Global’s 12 Page FORTUNE magazine special advertising section.
Served as project liaison for All for Africa’s participation in the 2010 ING NYC Marathon. Efforts included runner procurement, creation of donor website, as well as all print and digital fundraising efforts.
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