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Work Background
Synsam GroupHead of Contact Lenses and Care Products
Sep. 2023Stockholm, Stockholm County, SwedenResponsible for driving revenue growth, profitability, subscription growth and customer acquisition and retention for Contact Lenses category across Synsam Group’s markets and sales channels. Responsibilities include:
• Development and execution of BU strategy
• Creating and managing financial targets and budgets and analyzing financial performance
• Supplier selection and negotiation
• Price and assortment strategy
• Building and maintaining relationships with key stakeholders Results include: 40% Subscription revenue growth LTM Q1 2023
With a relationship-driven approach I collaborate with cross-functional teams and stakeholders to ensure alignment to achieve business goals while also identifying future opportunities and risk mitigation.
Synsam GroupInterim Head of CRM
Jan. 2023 - Sep. 2023Stockholm, Stockholm County, SwedenAs the Interim Head of CRM my role is to implement strategies to increase revenue through customer engagement, retention and loyalty. I lead a team of CRM professionals to manage and analyze customer data, drive customer-focused improvements and implement process and tools across Synsam Group’s markets to achieve customer satisfaction and loyalty targets.
Synsam GroupHead of Contact Lenses
Jan. 2023 - Sep. 2023Stockholm, Stockholm County, SwedenResponsible for driving revenue growth, profitability, subscription growth and customer acquisition and retention for Contact Lenses category across Synsam Group’s markets and sales channels.
Synsam GroupBusiness Manager
Aug. 2021 - Dec. 2022Stockholm, Stockholm County, SwedenBusiness Manager at Synsam Group with responsibility to drive sales and profitability in the Contact Lenses category.
Strategy&Senior Associate
Mar. 2019 - Aug. 2021Stockholm, SwedenDynamic and fast-paced role as strategy consultant at one of the world's top strategy consulting firms. Primarily working with buy-side and sell-side commercial due diligence and strategy development, for both large corporate clients and private equity clients. Functional experience include: - Several buy and sell side commercial due diligences - Target screenings and market assessments - Growth strategy, e.g. go-to-market model and market entry - Strategy assessments and operating and service model design - Differentiated cost take-out programs, i.e. Fit-for-Growth Industry experience from Retail & Consumer, Gaming & Esports, Construction, Transportation, Public Sector, Sports Associations Strategy& is a global strategy consulting business uniquely positioned to help deliver your best future: one that is built on differentiation from the inside out and tailored exactly to you. As a part of PwC, every day we’re building the winning capabilities that are at the heart of growth. We combine our powerful foresight with this tangible know-how, technology, and scale to help you create a better, more transformative strategy from day one.
Strategy&, part of the PwC networkAssociate
Aug. 2017 - Mar. 2019Stockholm, SwedenPrimarily working with buy-side and sell-side commercial due diligence and strategy development, for both large corporate customers and private equity clients.
PwC SwedenManagement Consultant
Sep. 2015 - Aug. 2017Stockholm, SwedenManagement Consultant within the Strategic IT Team, at PwC Consulting Sweden
* Functional experience within ERP system design, digital workplace design, business requirements gathering, internal controls
* Industry experience within Oil & gas (downstream), professional services, government & public services 1. Digital Transformation, ERP system design – As part of the Solution Architecture team I was responsible for the re-design of Internal controls, keeping track of system design gaps and other system architectural design issues 2. Digital Workplace Transformation, defining business processes – my responsibility was to define business processes in various divisions by conducting structured interviews and questionnaires and analyzing and interpreting the data gathered 3. Vendor selection and defining business requirements – As part of the PMO team I was responsible for coordination and aligning of three other consulting firms defining business requirements
FemtioFemPlus ABSummer Intern
Jun. 2015 - Sep. 2015HelsingborgAs assistant to the CEO I was responsible for online marketing and campaigns (mainly Google AdWords) and support & development of IT-functions to the franchisees.
We Know ITCFO
Jun. 2014 - Aug. 2015Lund, SwedenAs CFO I conducted a profitability analysis; identifying abnormal costs and prices below market standard. Actions taken to fix profitability was a new cost policy and updated prices, resulting in increased profitability and revenue the following year. Working tasks included payroll administration and execution, accounting & closing of the books, performance indicators, account receivable & payables, strategy decisions, VAT & labour cost calculation.
MGW Studentkonsult and Quality PC TyresöEntrepreneur
Jun. 2014 - Sep. 2014StockholmMGW Studentkonsult - Web developer in Wordpress, case site at www.alenmyr.se. Developed the site during the summer while employed at SEB, June 2014 - September 2014. Quality PC Tyresö - Built and repaired computers, consulted clients with everyday PC-issues. Ran the business while employed at Lium, August 2009 - July 2010.
SEB Branch Offices in Haninge, Farsta, Telefonplan and GlobenSummer Intern Cashier
Jun. 2011 - Sep. 2014StockholmReached the highest overall sales in the summer intern sales competition and was mentioned by name in the Client Satisfactory Index. Summer Intern as a Cashier for four summers in the Stockholm Region. Built lasting relationships with SEB Branch Offices; Haninge, Farsta, Telefonplan and Globen. Handled client appointments, vault accounting, basic banking law, division of estates.
ElgigantenSalesman
Sep. 2010 - Jun. 2011Lund, SwedenExtra job during weekends and the winter holiday. High paced and demanding environment. Sold consumer electronics with a speciality in computers and mobile phone subscriptions.
STS AlpresorTour guide in Chamonix
Dec. 2009 - Apr. 2010Chamonix, FranceLed weekly bus excursion to Switzerland and Italy, a multinational workplace with Scandinavian clients, ski & bus guiding. The STS team (of three) were responsible for 150 guests. Working approx. 90 hours a week, engaged with clients from early morning to late nigh, solving problems and bookings on the go. Hired on the spot from boot camp, the team was doubled awarded for best sales, mentioned by name in customer email to CEO.
Lium Sweden ABMeeting booker
Aug. 2009 - Jul. 2010StockholmCold calls to CEO/CFO:s of €20 - €1000 MEUR companies pitching appointments with my clients. Led project pilots, praised for excellent communications skills, closed through clever inquiries, managed objections, high quality of meetings.
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