Brett Shearer - Creative Director & Founder, Meridian Creative

Creative Director & Founder @Meridian Creative

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Brett Shearer is a Cape Town-born creative powerhouse with over a decade of hands-on experience across content strategy, copywriting, brand building, business management, and campaign development. Raised in the seaside town of Kommetjie, his formative years ~ rich with African landscapes and transnational adventures ~ ignited a lifelong love of storytelling, culture, and connection. These early influences continue to shape his distinctive writing style and strategic creativity. Professionally, Brett is a craft-focused and multifaceted writer with deep expertise in conceptual copywriting, creative direction, and content production. His career spans television production, advertising agencies, branding studios, NGOs, and digital marketing across both local and international markets. His client portfolio includes heavyweights like ASICS, Ford, Vodacom, Coca-Cola, Distell, Jameson, and RE/MAX as well as purpose-driven organizations like the Indaba Foundation. Brett is known for crafting emotionally resonant brand stories and impactful campaign strategies that move audiences and deliver results. He thrives in collaborative environments, has led multi-disciplinary teams, and excels at navigating the full lifecycle of creative projects ~ from pitch decks and ideation to execution and post-campaign reviews. His recent roles include Lead Copywriter for ASICS EMEA and Senior Conceptual Copywriter for VML and Magnetic Creative. Brett is equally comfortable building big ideas as he is rolling up his sleeves to get them over the finish line. Add to that a warm, intuitive communication style and a reputation for being upbeat, reliable, and solution-focused and you’ve got a team player that leads by example. Outside of work, Brett is a nature lover, surfer, yoga enthusiast, and proud dad. He brings the same balance of passion and purpose he finds in his personal life into every professional challenge he tackles.

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