Brett Shearer is a Cape Town-born creative powerhouse with over a decade of hands-on experience across content strategy, copywriting, brand building, business management, and campaign development. Raised in the seaside town of Kommetjie, his formative years ~ rich with African landscapes and transnational adventures ~ ignited a lifelong love of storytelling, culture, and connection. These early influences continue to shape his distinctive writing style and strategic creativity.
Professionally, Brett is a craft-focused and multifaceted writer with deep expertise in conceptual copywriting, creative direction, and content production. His career spans television production, advertising agencies, branding studios, NGOs, and digital marketing across both local and international markets. His client portfolio includes heavyweights like ASICS, Ford, Vodacom, Coca-Cola, Distell, Jameson, and RE/MAX as well as purpose-driven organizations like the Indaba Foundation.
Brett is known for crafting emotionally resonant brand stories and impactful campaign strategies that move audiences and deliver results. He thrives in collaborative environments, has led multi-disciplinary teams, and excels at navigating the full lifecycle of creative projects ~ from pitch decks and ideation to execution and post-campaign reviews. His recent roles include Lead Copywriter for ASICS EMEA and Senior Conceptual Copywriter for VML and Magnetic Creative.
Brett is equally comfortable building big ideas as he is rolling up his sleeves to get them over the finish line. Add to that a warm, intuitive communication style and a reputation for being upbeat, reliable, and solution-focused and you’ve got a team player that leads by example.
Outside of work, Brett is a nature lover, surfer, yoga enthusiast, and proud dad. He brings the same balance of passion and purpose he finds in his personal life into every professional challenge he tackles.More...
Rohan Reddy
Chief Creative Officer@Meridian Creative
Verified
Rohan Reddy: Strategic Creative Leader Who Delivers at Scale
With 29+ years building brands across Africa and internationally, Rohan has consistently turned creative strategy into measurable business outcomes. He led Absa's continent-wide rebrand across 9 markets—Africa's largest bank launch—and helped drive Toyota SA to their best sales performance since 2007 with a record 26.8% market share.
What sets him apart: Rohan operates at the intersection of brand strategy, creative execution, and AI-powered marketing operations. While others talk about AI transformation, he's actually building it—co-founding African AI startup Backchat and developing scalable creative workflows that compress time-to-market without sacrificing quality.
Proven track record: From orchestrating multi-market campaigns for global brands like Unilever and MTN to recently co-delivering the Nelson Mandela Foundation rebrand in 8 weeks, Rohan consistently ships complex projects on time and above expectation. His work spans 18+ African markets, giving him rare insight into scaling across diverse economies and cultures.
The combination that matters: Strategic thinking backed by hands-on execution. Brand vision paired with operational rigor. Creative intuition enhanced by data and AI. Whether it's launching a startup MVP in 3 months or managing 40+ agencies across EMEA, Rohan builds systems that scale and teams that deliver.
Currently the Co-Founder & Chief Creative Officer (CCO) at Meridian Creative, where he's helping growth companies transform their brand positioning into competitive advantage.More...